Bonus program: how and what to spend Rostelecom points on. How to exchange Rostelecom points - bonus program

All kinds of bonus programs presented by telecom operators create a feeling of attachment among their customers. By participating in these programs, each user receives gifts due to the collection of bonus points. A bonus program recently appeared in the arsenal of the leading provider of the Russian Federation, Rostelecom. In this article we will pay special attention to this advantageous offer for customers. We will analyze in detail how to take part in the program and how exactly to exchange points at Rostelecom.

Rostelecom's bonus program is built in accordance with general promotional standards and provides for the accumulation of points awarded for using various types of services. Subsequently, the client exchanges the accrued amount of bonuses for a reward. The system is endowed with wide capabilities, and the meager cost of rewards makes it possible to count on attracting the interest of both potential and existing users.

The loyalty program from Rostelecom works primarily for those individuals who often use their “Personal Account”. Simply put, those who do not have an account will not be able to take part in the promotion. After the registration procedure, points will be awarded for the use of all communication services - from telephony to home Internet and Rostelecom TV. Subsequently, the accrued points can be exchanged for prizes.

To register in the Rostelecom program and start receiving bonus points, you must complete the following operations:

• Register in your “Personal Account” and connect to your personal account to the necessary services;
• Go to the “Bonuses” section;
• Agree to the terms of the program, thereby confirming your intentions.

After which they begin to transfer points to us, and after they have been accumulated, we exchange them for something we need and valuable.

Do not forget that the validity period of points as part of the bonus loyalty program from Rostelecom is 2 years from the date of their accrual. Subsequently, it will be impossible to exchange them; they will burn.

Accumulation of points

Before our story about how to exchange Rostelecom points for all kinds of prizes, we will clarify the situation with replenishing the balance of bonuses. They are awarded even for simple registration (500 units) - this is a welcome bonus. We note that for this amount you can already get interesting prizes. And on the date of your birth, the company will award you 1000 points - as a pleasant gift to each of its clients.

From time to time, various types of surveys are conducted directly in Rostelecom’s personal account, thereby the company receives feedback. By participating in them, you can replenish the number of bonuses - for completing a survey you receive a minimum of 100 units. In this regard, we strongly recommend that you visit the virtual office more often to participate in surveys. They are held from time to time, but not often.

An additional 300 points are awarded for connecting the delivery of a current invoice for using services by e-mail. This option is available to subscribers from June 2, 2014. If you have not activated this feature, we recommend that you connect it immediately. Another 100 points will be credited to your account after filling out the clarifying fields in your personal account.

Also, don’t forget about setting up auto payment – ​​this option gives you the opportunity to receive:

• Month No. 1 – 100 points;
• 2nd month – 150 points;
• 3rd month – 200 bonuses.

The bottom line is that, to our chagrin, points are not awarded starting from the 4th month, but this is quite enough to get 450 points easily. Remember that you previously received 500 bonuses for registration actions, and for introducing your many friends to Rostelecom, you will be awarded the same amount for each (the more friends you add, the more points).

Rostelecom points can be awarded not only for completed transactions, but also for simply replenishing your personal account - you will receive 1 point for every 5 rubles credited if you deposit a one-time amount of 1000 rubles. (minimum 200 points). You also have the opportunity to receive points for using services - a point for every 5 rubles spent. for any services.

A loyalty program aimed at attracting customers assigns statuses to its customers over time:

• In the initial 12 months of using the services, the client receives "Base";
• "Standard", in turn, is assigned when the accumulated points mark reaches 4000 and provides a 5% reduction in the price of any rewards;
• "Privileged" The status is assigned to the subscriber if there are 10,000 points on the bonus account. As a result, the client receives a 10% discount on gifts;
• "VIP" available to those who were able to accumulate 20,000 points - their discount on rewards is 15%.

Please note that these statuses are assigned for 2 years. The rules apply in all statuses except for “Basic”

Exchange points from Rostelecom for rewards

If you are a member of the loyalty program, you can exchange Rostelecom points whenever you wish. Exchange transactions take place in the “Personal Account”.

Customers are offered the following gifts to choose from:

• World of Tanks packs (commander or tankman) – these incentives are equal to the burning of 600 points for each pack;
• Content located in the "Video Rental" section - there are countless rewards available that can be exchanged for 800 units. Having made the exchange, the client has the opportunity to watch the film for free;
• Access to the “Adult” TV package - for this you will have to say goodbye to 3400 points. Also, as a prize, you can choose the “Your Cinema” channel package, it will get 1700 bonus units, “YOUR IDEAL HD” for 5100 points, “MATCH! FOOTBALL" for 6400 b.b., and other packages (the full list can be found on the Rostelecom website);
• Access to additional television services through the View Manager function for 800 b.b., “Additional. file storage for 5 GB" costs 300 bonuses, a similar quota, but for 10 GB it will require burning for 500 points, in turn, a 15 GB quota will cost 800 b.b., a quota equal to 20 GB will cost 1000 b.b., an expanding quota 25 GB storage for 1300 b.b. and for 1500 points you can get a quota of 30 GB;
• Discount on providing access to the network (valid for 1 month after activation), its size is 25% for 1950 b.b.;
• Antiviruses – you can subscribe for 2 months from the date of the exchange transaction, costs 600 b.b.;
• Local line minutes (for a landline phone) - for 370 points the client will be provided with 60 minutes, and for 750 - 120.

If you have managed to accumulate bonuses from Rostelecom, feel free to go to your virtual personal account to make a profitable exchange and receive lucrative incentives. The program deployed by the provider is really profitable and interesting, and if you can also attract your friends to the side of the company (the more, the better), then your bonus account will increase day by day. Check it often in your Personal Account.

The Rostelecom loyalty program promises significant benefits when using their services. Many people cannot understand the intricacies of connecting and using the bonus program. Let's figure out how it works.

The main condition for participation in the Bonus program is the need to use the services of Rostelecom.

It could be:

• home Internet;
• home phone;
• interactive TV;
• mobile connection.

An additional condition is registration in your Personal Account.

How to become a member (step by step instructions)

You can connect to the Bonus program on the Rostelecom website. To do this, you need to log in to your personal account; the use of Rostelecom services is confirmed by linking your personal account to your personal account.

If all the conditions for participation are met, you need to click on the icon with a heart and the text “No bonuses” to the left of the subscriber’s name in the upper right corner of the screen. On the Bonus program page, click “Connect Bonus”.

If you only use a home phone and you do not have the opportunity to connect the service via the Internet, you can call 8 800 1000 800. The virtual assistant will tell you how to select the required section, and the operator will help you connect the service.

When connecting to the program, the participant receives not only his first points, but also a promotional code that will allow him to receive a discount on the services provided.

How to accumulate bonuses?

Points are earned both for using the services of Rostelecom and for purchases in some online stores.

Company services for which you can receive bonuses:

• connection to the Bonus program;
• participation in surveys;
• setting up automatic account replenishment;
• selecting an e-mail for invoice delivery;
• full profile customization;
• replenishment of personal account;
• use of services.

Online stores where you can get bonuses for purchases:

• asos;
• lamoda;
• M Video;
• Media Markt;
• Sportsmaster;
• Decathlon;
• myToys;
• acoola;
• LitRes.

You can check your points in several ways:

1. In your personal account. This method is good because you can use bonuses there, if desired.
2. You can call 555. The call will be transferred to an answering machine with a voice menu, following the instructions of which you can check the accumulation of bonuses.
3. If you are using mobile communications, you can send a request by dialing *100*555#.

Program participant statuses

There are four statuses.

1. Base. The status is assigned immediately after registration in the program and does not provide any benefits.
2. Standard. Awarded when the bonus account increases to 4000 bonuses. Gives a 5% discount on gifts from the catalog
3. Privilege. This status is given when you reach a balance of 10,000 points. Its advantage is that it provides a 10% discount.
4. VIP. The member's account must contain more than 20,000 bonuses. The discount for purchasing gifts from the catalog increases to 15%.

How to spend points?

You can spend bonuses to activate service packages:

1. For interactive TV, you can connect an additional package of channels, or pay for watching a movie or series from the “Video rental” section
2. For your computer, you can purchase an antivirus program of your choice or a discount on an Internet connection.
3. You can purchase communication minutes for your phone, both for local calls and for long-distance calls.

In addition to the services of Rostelecom, bonuses can be used to pay for offers from program partners. There are also tickets for football matches and sets of online games. Information about current and completed offers is available on the Rostelecom website.

Features, validity periods of points and gifts from Rostelecom

Points validity period

The validity period of accumulated bonuses depends on the status of the program participant. For basic status it is 12 months. For members with “Standard” status and above, points are stored for 24 months. During this time, you can use your points as you wish.

Gift expiration dates

Packages of minutes for telephone communications and a discount on Internet services are valid for one calendar month from the moment of connection.

The most interesting thing is the antivirus. Here the company has established restrictions that are worth paying special attention to.

1. One antivirus can be installed for points only once.
2. The antivirus is valid for sixty days from the date of purchase, after which the subscription will be automatically renewed at current rates.

In addition, there are various restrictions on the use of points when limiting communication services due to debt for services.

The Rostelecom bonus program will really help you save on the company’s services if you actively use them. It is worth considering that this program is a marketing ploy, the cost of which is initially included in the price of services. Therefore, you should not count on big savings.

Rostelecom bonus program. Connect, accumulate bonuses, exchange them for gifts and discounts. The program is available from your personal account.

BONUS program from Rostelecom

The Rostelecom loyalty program, which was valid until August 31, 2016, ceased to exist. It was replaced by the “BONUS” program on September 1, 2016. If the loyalty program had its own personal account, then the “BONUS” program is available from the Rostelecom Unified Personal Account. The link to go is in the footer of the page and at the top there is a heart icon with the number of points:

The type of icon depends on the participant’s status:

By participating in the BONUS program, you can receive points for using Rostelecom services and exchange them for interactive television services, for packages of minutes for your home phone, for discounts and tariff options for home Internet.

Accrual of bonuses (points)

Bonuses are awarded based on the amount spent on Rostelecom services. Besides:

1. You will receive the first 500 bonuses for connecting to the program.
2. Another 100 bonuses will be added to you for a fully completed profile (in addition to entering information in the empty fields of your home address, you must re-confirm your contact phone number and email address).
3. By participating in a survey about the Rostelecom Unified Personal Account, you will earn another 100 points.
4. There is an opportunity to earn 300 points for choosing to have your invoice delivered by email if you have not done so before.

Since my invoice is already delivered by email, that’s why in the screenshot next to the heart there are only 700 points.

Personally, I participated in the loyalty program to receive a discount on home Internet, and for this I also joined the “BONUS” program. But besides this, there are many other interesting opportunities for exchanging accumulated points.

Log into your personal account on the Rostelecom website, connect to the BONUS program, accumulate points and exchange them for options that interest you!

Complete disappointment

Currently (January 2017), the BONUS program from Rostelecom causes only disappointment. If during the loyalty program I received a discount of 50 rubles every month. for home Internet, then in 4 months in the BONUS program from Rostelecom it was possible to accumulate only 1174 points (including 700 initially received when connecting to the program), and to receive a 25% discount on home Internet you need to collect 1950 bonuses. Now it’s clear why they changed the loyalty program at Rostelecom to the “BONUS” program.

What are the features and benefits of participating in Rostelecom’s “Big Journey” bonus program, is it beneficial from the client’s point of view, and what are the conditions and specifics of using points? We will talk about all this as part of the analytical review.

Modern life is unthinkable without television, mobile communications, and the Internet. There are many service providers, so they have a need to interest the client and attract as many target audiences as possible. A striking example of this is the Rostelecom “Big Journey” bonus program!

It is aimed at the company's subscribers who are active users of the Home Internet, Home Phone and Interactive TV services. All customers accumulate points, which can later be exchanged for discounts on communication services or additional options.

We invite you to take a closer look at this marketing ploy and find out how beneficial it is for the audience.

Bonus program and its specifics

The “Big Journey” program began at the very beginning of 2014, namely on January 1. The organizers decided that this event would last until the end of the current year, that is, December 31, 2014.

Background information about Rostelecom

OJSC Rostelecom is the national telecommunications company of Russia, providing a full range of services for B2B, B2C, B2G and B2O in the following areas: fixed and cellular communications, interactive TV, Internet). Revenue for 2013 amounted to 326 billion rubles, net profit 24 billion rubles. The number of clients is more than 100 million people. Owner – State. The company's shares are traded on the International Moscow Exchange, capitalization as of November 30, 2014 – 304.65 billion rubles.

The essence of the promotion is that all subscribers who are connected to the Internet and telephone network of Rostelecom will receive points for remaining loyal to the company. In addition, there are additional opportunities to increase the number of points:

• By registering for the program.
• Having stayed there for more than six months.
• On your birthday (to do this, just indicate the date in your account).
• The company also encourages those clients who do not forget to pay for services on time, who make advance payments, connect to additional options, and so on.

You can also exchange your honestly earned points for selected discounts or services directly from your account or, alternatively, by contacting operators at Rostelecom offices.

How to use points?

As already noted, it is enough to use the services of Rostelecom and make payments on time in order to be a full-fledged participant. The official website where you can get your account is www.gold.volga.rt.ru!

All services ordered through points are provided in full (both with partial and full payment).

Each participant can easily exchange the total amount of points that are available in his account in the billing period. There is also a limitation. Thus, points can be exchanged by participants no more than 2 days before the end of the month. If for some reason the participant has receivables, the exchange function is automatically blocked.

How to become a member, 2 simple steps:

Additional information about earning and exchanging points

We have already emphasized that scores can be very different. Now let's look at this point in more detail.

As a member, you can expect to earn 3 types of points. For convenience, the information is presented in table form:

Interesting facts about Rostelecom:

• It was this company that developed the web surveillance system for the country's presidential elections.
• A lot of charitable projects have been implemented, for example, “Care”, “Olympic Day of Knowledge”, “Give a Child a Holiday”, telephone provision for veterans and others.
• It is the state that owns a controlling stake in Rostelecom.
• The company is a permanent member of the International Telecommunication Union.
• There are a lot of state orders and awards, certificates of honor.

Benefit Analysis

If everything with the conditions is, in principle, clear, then you want to figure out whether participation in such a program is beneficial, does it bring real benefits?

Yes, it does, and it’s clearly visible:

Firstly, this company is practically state-owned, so the audience reach is simply huge. People paying for services get an additional opportunity to reduce their costs without any difficult conditions. All you need to do is remain a client of the company.

Secondly, we can cite as an example the “Favorite Local Number” sub-promotion:

We see that the company provides 50% discount for calls to any selected local number. Of course, everyone calls their family, friends, and colleagues, which means that there is a need for such offers (and these are not all offers).

Another promotion is “Favorite Local Number” - here you can use points to get a 20% discount on ALL calls:

Figure 6 “Favorite local number”

This company is attractive because it does not require anything from clients, but simply thanks them for choosing Rostelecom, and even gives additional surprises (a striking example of this is the accrual of points for a birthday).

Definitely, this is one of those rare cases when the bonus program promises clear benefits and simply gives you the pleasure of saving.

Rostelecom is one of the country's largest companies providing telephony and Internet services. Since there are already quite a lot of similar organizations in our country, competition is getting tougher, and each of them, including Rostelecom, is making every effort to retain customers and attract new ones. One of these tools is the Rostelecom bonus program.

In order to take part in this program, you must first register on the website. If you already have a Personal Account, you need to go to the site and log in. There is a “Bonuses” tab. You must read everything carefully and familiarize yourself with the terms and conditions. If everything suits you, you need to agree with them. And after that, points will begin to be credited to your bonus account.

If a client uses home telephony services from Rostelecom, he can become a participant in the program by calling 8 800 1000 800.

Of course, before you start spending points, you need to accumulate a certain number of them in order to be able to exchange them for certain services. But to become a participant in the program, you must be a client of Rostelecom. To do this, you need to connect, for example, home telephony, Internet or television.

There are restrictions on who exactly can become a participant in the bonus program. This opportunity is available only to individuals, i.e. ordinary people. And they can spend gift points on company services, which they will then use for personal purposes, and not for business purposes. It follows that entrepreneurs do not have the opportunity to participate in this program. This is not provided for by the rules.

What are bonuses awarded for? Current bonus programs for 2017

The company awards gift units to topics subscribers who:

• actively use Rostelecom services
• have been using the company's products for more than six months
• add additional options
• pay for services on time, make advance payments if the payment system is such

If a subscriber is late in payment, goes into the red and has a debt, all accumulated points are burned.

Currently, points are awarded:

• for using the company's communication services
• for the subscriber's participation in various surveys that appear on the site from time to time
• for providing your data when registering and filling out your profile in your Personal Account
• for registering in the bonus program
• for the subscriber's birthday as a nice present

Thus, for registering in the customer reward system, each subscriber receives 500 points. On his birthday, the company gives him 1000 points. If you order the invoice to be delivered by email, the system will give 300 points. If a company conducts surveys, the average fee for participating in them is 100 points to a bonus account, but the numbers here are not exact and may vary depending on each specific survey. If you set up “Automatic account replenishment” in your personal account, you will also get paid for this 100 points. You can get the same amount if you fill out all the fields in your Personal Account. Also for every spent 5 rubles for any Rostelecom products, is charged according to 1 point on account.

You can spend them on various services, discounts, gifts that the company itself provides. This is called bonus exchange. They can be exchanged only once a month by selecting the appropriate services. On the company's website you can find a current list of services for which you can exchange your gift points. Before you spend them, you need to find out how many points you have in your balance.

If the bonus balance fails, a Rostelecom subscriber can check:

• on the official website in your Personal Account
• by sending SMS
• by phone

The most convenient way to check your balance is your Personal Account, because there, if necessary, points can be immediately exchanged for the necessary services, discounts or gifts. After logging into your personal account, you need to scroll to the bottom of the page to get to the “Bonus Program” section. The gift balance at the time of verification will be indicated under it.

Checking your bonus balance through your personal account on the Rostelecom website

If you use a telephone, you will need to call 555. It is not the operator who will answer the phone, but an answering machine with a voice menu will turn on. You need to listen to it carefully and follow the instructions to check the amount of accumulated rewards. You can also make a USD request: *100*555#.

So, the number of points in your account is known, you can study the list of discounts and gifts for which they can be exchanged. You need to go to your Personal Account, select “My Services”. There you need to select “Price Plan Options” and then “Activate Points”. The user will see a list of information products available at that moment and their prices in points.

Having carefully studied the list and prices for each service, the user selects those that he needs and for which he has enough gift points. It is necessary to put a tick next to each required service. Next, you need to indicate the number from which the points will be debited. Then you need to click the activation button to complete the exchange and receive the desired products.

Much also depends on the region in which the subscriber is located and uses the company’s services. in some regions the list of services for which you can exchange points is much larger. Of course, Moscow holds the record for the number of services that can be exchanged for points as part of the incentive system.

• various packages of TV channels, choosing from the offer what suits you and what the points on your balance are enough for
• additional file quota
• "View Control" service

Those who use the Internet from Rostelecom can exchange points for:

• antivirus program with a key and validity for a year
• internet discount

Subscribers using telephony services can exchange bonuses for a package of local call minutes. There are also services from partners. Usually these are online games, for example, WOT (World of Tanks). There is a wide choice and everyone can exchange accumulated points for services and discounts that suit them.