Interesting name for a work group. How to choose a beautiful name for a group

Now you have already decided on the topic. We’ve also decided whether you need a group or a public page – we’ve fully covered this topic. Now the next “most important and most difficult” task is the name for the group.

Let’s not go into too much detail about how complicated and important this is, but let’s just move on to what should be in the title.

It is better to warn about this from the very beginning, because later you may have problems - the name should not contain something for which the group can be blocked. In general, this applies not only to the name, but also to the content of the group.

Typically blocks those who break the law or VKontakte rules. For example, a nationalist group will not be blocked if it does not call anyone to violence. Another group or public page can be blocked if the name contains obscene language or calls for breaking the law.

What will you name the boat...

Now that you've been warned, let me tell you this - the title has to be catchy. There are several ways to get a person to click on a link. Anyone who has visited the Internet at least once knows them all - just turn off your ad blocker and look at these cheap ads:

• "SHOCK!!! Doctors discovered THIS...";
• “You just need to use...”;
• “What do business and sex have in common?” and so on.

Only we don’t have a cheap article, but a whole group - we need something more solid, but with the same principle. If inspiration doesn’t come, look at what your competitors call their bands.

Be sure to check out groups that are specific to your topic. By looking at the situation in the search results from the outside, you can learn a lot for yourself.

And remember that your target audience will depend on the name, and the name will depend on the target audience. Under no circumstances should you call the group “Psychology” if it is about car services. Although no one forbids calling it “The Psychology of Auto Repair.”

The impact of the name on the search results

Many group owners who are familiar with SEO strive to add as many keywords as possible to the title in order to get to the top of the search results. On VKontakte, when people search for groups and public pages, they enter monosyllabic queries: “kittens,” “humor,” “news,” and so on. And when a person enters the word “Humor”, he is given a list of groups sorted by popularity. That is, first there will be those with the most subscribers.

But that's not always the case. Look at the screenshot. The “Subtle Humor” public has fewer subscribers than the “Jokes | Humor | Anecdotes." But the public is given above. Even though groups usually rank better.

This happens because the group name contains more keywords. Therefore, it is not recommended to cram in the maximum number of words - it is better to make a short, but simple and memorable name (it’s unlikely that anyone wants to be subscribed to 5 different groups with the same name like “Shoes”).

If you already have a name, then it’s better to name the group the same as your website/business. Then people who already know you can easily find you. But if your business is not very popular, then you can insert one keyword into the title. For example, “Title | key".

Name for people

A name for robots is good, a name for people is better. Please note that the most popular public pages and groups have a creative and concise name, and not a set of keys (MDK, Pikabu, Science, Habrahabr, “BORSCH”).

If you come up with a name that is too long, people won’t remember it; if you come up with an uncreative but short one, the result will be even worse. And think about how your name sounds. You don’t need anything too complicated, you want people to talk about you? MDK, for example, is pronounced “eMDeKa”, although according to the rules one should sound like “eMDiKey”.

Here are some examples of good names that our competitors have come up with:

• Business youth;
• TED Talks;
• Brain explosion;
• HSE Business Incubator;
• BrainUP;
• Biografum;
• Corporation "I";
• Ronum;
• Success Diary;
• Business.Strategy;
• And here will be the name of our group;).

7 approaches to coming up with a name

To make it easier for you to navigate all this, look at the list and choose one or more approaches to come up with a name:

1. Keywords. Just insert one or two keywords into the title;
2. Take a look at your competitors. Just remember that the name must be unique;
3. Hire a namer. It may be expensive, but it's simple and you'll most likely have a good name;
4. Hang on. Intrigue people. Then more people will come to you from searches, even if your competitors have more subscribers;
5. Name it after the business. Everything here is clear without explanation;
6. Give me some options. Then, when your stock of ideas runs out, you can choose the best name from the ones you came up with;
7. Choose what you like. It may sound trivial, but if you don't like the name, you will subconsciously sabotage the work.

If you personally don’t like the name, then the subconscious is blocking success.

Knowing these 7 principles will help you choose a name faster.

What to do when the name of the group is invented?

After you have named the group, go to settings and change its short address. It may match the name of the group, or it may contain another key. It is recommended that the link be the same, but this is at your discretion.

What did we do?

There is a task to gather in a group of people - fans of self-development, who have hit the personal income bar and cannot break through it. Those who temporarily broke through their usual level of earnings, but somehow lost what they had earned and fell back to their previous level of income.

Here are some options from fifty titles on A4:

• “Cluster of Billionaires”;
• “Self-development fans”;
• “Master of Thinking”;
• “Master of Thoughts”;
• “Cockroaches of success” – I don’t like the word “cockroaches”, and these guys are extinct;
• "Temple of Thoughts" This option may not be suitable because we specialize in achieving success, and this name is suitable for a club of philosophy lovers;
• “I make money with my head”;
• "Brain Trainer";
• “Training eaters” – the word “eaters” both attracts and repels;
• "Profitable Brain"

However, the name should appeal not only to us, but also to our subscribers - you. After all, in order to choose the truly best name, we simply have to look at what the people we need are looking for more.

Here are the statistics of exact queries, how many times were searched per month in Yandex (with a “!” sign), from Wordstat:

5397 – thinking
2769 – the power of thought (many groups and requests about the thoughts of the great, quote books)
850 – brain training
4114 – brain (the word “brain” is more often searched for in relation to anatomy)
1524 – the subconscious can do anything (many requests for the book of the same name by John Kehoe)
4846 – self-development (it’s nice to see such interest in improving oneself)
11305 - willpower (unexpectedly, because it is a myth that you can solve problems with willpower and discipline - willpower does not last long)
4498 – training
2017 – goal setting
1244 – how to change yourself
1479 – thoughts are material

We chose keywords for the options: “thinking”, “thoughts” or “brain”. We looked at the names and numbers of participants in groups with similar themes, spoke out loud, slept through the night, and in the morning we launched the “Master of Thoughts” option. Thoughts are the key frequently requested word, master - the word gives power (for example, look at the number of subscribers for a group with the strong name “brain explosion”) and the meaning of the content corresponds.

Finally

Coming up with a name is a big step, so think carefully before making your final choice. If the group becomes successful, you probably won't be able to change the name without confusing subscribers.

Internet services for business.
A link to the material is required!

As you know, any community on the VKontakte social network has its own name, which has the ability to attract or, conversely, repel the attention of users. It is in order to avoid the negative side of this issue that you need to know about the rules for choosing a name for a public site.

The question posed by the topic of this article can be easily resolved through a creative approach and compliance with some of the most important rules. Moreover, if the creative side of the issue can be solved by technical means, then the rules deserve the greatest attention.

The name for a group, regardless of its topic, should contain a minimum number of words, but without compromising the semantic load. The best option would be to take as a basis from one to three words that complement each other and fully reveal the main direction of the community.

The choice should not stray too far from the theme of the group, but this is still allowed in some individual cases. For example, instead of directly indicating content, you can resort to using associations.

If the group is being created for a business, it is best to use your organization's name as the name. However, when resorting to this approach, one should not forget about the rules stated above regarding the simplicity and capacity of the name.

If possible, pay special attention to key occurrences, thereby optimizing the community for search engines. Thanks to this, users can easily find your public page both in internal and external search engines.

The last most important rule regarding the name you choose is to avoid using special characters. Not every user is able to correctly read and understand such content.

Optimization

When selecting a name, you probably have an idea of ​​the group’s target audience. Based on this, you can resort to optimizing the content, for example, by writing it using suitable slang.

You can use existing brands as a name, diluting it with something unique. This approach will greatly simplify the search for a group, but only if there are not very many competitors.

When trying to achieve uniqueness, you should not change existing words by adding extra letters or numbers. Even if you can’t come up with something of your own, using correctly spelled words will better reflect the user’s perception of the community.

Once the name is found and verified, do not change it unless the topic of the community requires it. In general, be that as it may, some fixed keywords should remain in the title.

Inspiration

To greatly simplify the selection of a name, you can turn not only to the theme of the group, but also to things close to you. For example, on VKontakte there are many public pages where existing names of food or films act as names.

One of the most popular and effective ways is to create a community. And the first thing you need to decide is what to name the group? The main idea is that the name should reflect the purpose as accurately as possible. This could be an official company page, a trading platform, a film fan society, or some personal group.

Features of group names

To understand how to name a group, you should first of all decide on the purpose of the page. For example, it is very important whether it is commercial in nature, for what purpose it is created, and so on. The name and further development largely depend on this.

The first rule to learn is that the group name should not be long. Such names are scary, uninteresting and unattractive. Experts recommend choosing names that consist of a maximum of 4 words. This is the optimal size that will definitely appeal to readers.

When deciding what to name the group, you need to imagine that the first thing a visitor will see is the name. If he doesn’t like it, then he won’t join the community.

Language selection

There are no specific rules regarding language. Of course, it is better that the name is in the language in which all the information on the page will be. But there are also some nuances here, because if, for example, a company is named in one language, and a community is created in another with the aim of developing the brand, then it is better to indicate the original name.

How to name a group if the name is long and the abbreviation distorts its essence? You can use an abbreviation or abbreviation. But in this case, it is necessary to indicate an explanation that will decipher the chosen name to all visitors.

Interest groups

Communities of individual groups of people, for example, closed clubs or student organizations, are very popular. How to name a group about certain hobbies? For example, for fellow students it is better to indicate the name of the group, university and year of graduation. This will allow others to easily find each other.

For writers, the best option is to use your own name in combination with the title of the work. The same applies to musicians, authors of trainings or other proprietary programs.

For a business, a description of the activity is more suitable. When answering the question of what to name a group in order to interest potential clients, you need to find out everything about the target audience: age, religion, country, gender, etc.

If we are talking about some general things, for example, sports, cats, travel, then you should choose something general, but reflecting the direction. After all, dogs can be walked, sold, caught, tamed, bred, and so on.

Funny names

Humorous names are usually chosen when they don’t know what to name the group. If it is created without a purpose and does not have one. Statistically, such communities rarely exist for long. Their founders often abandon this matter.

Although there are many very popular groups that were created just like that and grew into something more. Examples of funny names:

• For those who are trying to run to the apartment before the entrance door slams.
• I will call my son an iron man if the group reaches 1,000,000 subscribers.
• Dwarven opposition.
• For those who have ever tried to bite themselves on the elbow.
• I'll send a million to the last one to join.

The main focus is on originality and accessibility. People are more willing to join groups whose name contains something familiar or relatable.

Page title for the company department

An official group usually refers to pages created by representatives of a company or organization for the purpose of solving business problems. Experts recommend indicating the purpose of the company and the scale of the department for which the community is being created.

Why are they created? Mainly to popularize a service or product, as well as to communicate with people. Therefore, the name of the community should clearly tell all visitors what awaits them and what they can count on.

Thanks to such pages, quite a lot of employees were hired in various organizations, and many clients approached them with interesting offers.

Using keywords in the title

In order not to write to various public pages “help name the group so that it becomes popular,” you need to familiarize yourself with the basics of promotion. All information on the Internet is located using certain words or keys that most accurately reflect the essence of the information on a particular page.

To achieve success, high traffic and a large number of subscribers, you need to use these keys in the name of the community. This method has 2 advantages at once.

Firstly, the chance that a person will find this particular group through a search for a social network will increase significantly, which means that attendance will increase and the subscriber base will begin to grow.

Secondly, the number of transitions from search engines will increase. With proper use of keys and usefulness of information on the page, communities from social networks will be in the TOP of search engine results.

After reading the title, a person should understand for himself that he can find answers to his questions in this group. He should become interested, and for this you can maintain some intrigue, leave something unsaid.

Also, according to statistics, the numbers in the title work quite well. For example:

• 5 ways to lose weight before summer.
• 10 main mistakes women make.
• 7 tips for the perfect first date.

Having a number means there is a specific number of steps or tips that actually work. Not just “how to make your hair beautiful,” but “8 secrets of beautiful hair.” Sounds better, more promising and specific.

It's better to take the time to find the perfect name than to come up with a name on the way home. Very often, success depends on the first impression, and it is formed only once.

When creating a VKontakte group, you should carefully choose the name, because it is of great importance. This is what can help attract people to the community or scare them away.

When thinking about what to name a group, you should definitely take into account its topic, but don’t forget about keywords that will help attract people through search engines.

The theme of the group is the basis of the name

The first thing you need to start from is the topic of the community. It should be immediately clear to the user what exactly can be found in this community. The name should be short and clear, and it is not advisable to call the group a set of keywords.

This option, of course, will inform the topic of the public, but will not attract people’s attention. It is advisable to come up with an interesting and beautiful way to use a keyword by which people can find the community through search engines.

Originality is the key to success

In order to attract the attention of social network users, it is necessary to name the public in an original and beautiful way.

You can take a beautiful quote as a basis, but rewrite it in other words, and if the topic of the community allows, you can use humor.

Brevity is the soul of wit

What public names help bring them to the TOP? Of course, they are short, you can verify this by looking at popular communities in VKontakte.

Therefore, if the goal is to make the community popular, as well as bring it to the TOP of searches on VKontakte, you should try to name it briefly. The best option is to come up with one to three words that should reflect the essence of the community.

Simplicity and clarity

You can often find public pages on VKontakte that, although original, have stupid and incomprehensible names.

It is important to remember that the name must be written in Russian, because not every user knows foreign languages, and accordingly he will not be able to immediately understand what the community is about.

The only exceptions may be public pages directly related to the topic of foreign languages.

It is also worth considering the target audience, because people’s interests depend mostly on age and gender. If a funny name with obscene language attracts the attention of teenagers, an adult is unlikely to be interested in it.

Where to get the idea?

Not everyone can immediately take an original, beautiful, and suitable name out of their head, and therefore you can use some methods. To begin with, it’s worth remembering literature and films, this is where you can find a beautiful literary expression, or an original, funny quote that fits the theme of the group.

You can also use an application such as a name generator. Using it, you can choose a name from several suitable words, and this will take very little time.

The generator will select various phrases from which you can choose the most suitable one. To do this, you need to set up a filter and enter keywords.

Naming a VKontakte group is not as easy as it might seem at first glance. To make a successful choice, you must follow the following rules:

1. Based on the topic and target audience.

1. Use keywords.
2. Be creative and original.
3. Don't use more than four words.

These rules will help you come up with a suitable and memorable name for the VKontakte public page that will attract users.

Many people, after completing registration on the site, immediately create their own interest group and agonize over what name to give their brainchild. The name of the group determines whether it will be successful and attract the attention of new users of the social network.

What name should I give the group?

To ensure her continued popularity? When examining this problem in detail, it turns out that it is enough to follow a few simple recommendations when choosing a name for your community so that it always arouses genuine and lively interest from users.

First rule

Pay attention to keywords. Just imagine, a social network user went to the site to register in some community that suits his personal preferences and interests. Let's say this person is a long-time fan of "Dancing Minus". This means that he will enter the keywords “rock band”, “Vyacheslav Petkun”, “Dancing minus” or “Russian rock” into the site’s search bar.

Accordingly, if you are planning to create a group about the creativity, discography and biography of “Dancing Minus” or another musical group, you should not ignore these factors.

Second rule

Reliable answers to the question of how to name a group on Odnoklassniki to interest and attract attention users of this social network turn out to be very expected and predictable, if you think a little, concentrate and use logical analysis to come to the only correct conclusions. The name of the group on a social network should correspond to the topic and not be “made up.”