How Italian women dress in summer. How Italians dress: secrets of impeccable style How people dress in Milan

Milan is a real paradise for fashionistas and shopping lovers. It is in the northern capital of Italy that there is a whole quarter of fashionable luxury boutiques - the Montenapo district, where not only wealthy Italians, but also celebrities from all over the world prefer to buy clothes. The number of beautiful and high-quality things per square meter in Milan exceeds all imaginable standards, so being in such an atmosphere, Milanese simply cannot afford to look tasteless.

We have previously written about how Italians dress, but Milan is a different story. If you're planning to visit the Italian fashion capital and are worried about showing off in front of the locals, we'll tell you what Milanese wear and what items you should take with you on your trip.

Milan in October – what to wear in the autumn fashion capital

As the Milanese themselves say: “If you don’t know what to wear, wear a suit.” This rule works all year round, but given the weather in Milan in the fall, for our compatriots it is most relevant from September to October. In mid-autumn, temperatures here range from +20 to +10 degrees Celsius, so the jacket is ideal for walking around the city and attending events. Women in October will also find trouser suits, stylish sweaters and raincoats useful.

Milanese are very fond of layering - combining many different things, they create a unique look that suits the weather and mood. For example, instead of the usual sweater and jacket, a resident of Milan in the fall will wear a polo, a thin jacket with buttons, a warmer jacket and a raincoat. And of course, let’s not forget that accessories make an image: the outfit will definitely be complemented by a scarf, glasses, jewelry and a bag.

How to dress warmly and fashionably in winter Milan?

Although the winter temperature in Milan does not drop below zero, already in December it becomes cold enough to exchange raincoats and jackets for warmer outerwear, such as:

wool coats;
sheepskin coats;
parks;
light down jackets;
fur coats.

The rule “a lot is better than a little” also applies here - since the weather in winter Milan is quite changeable, wearing several layers allows you to quickly adjust to the temperature and not wear a warm down jacket, as well as create an original look that will make you stand out from the crowd. Examples of stylish and warm winter looks can be seen in the photo below.

In February, there is often precipitation in Milan - sometimes it snows, but usually it rains. When planning a trip in winter, you will definitely need an umbrella, and a scarf or stole, beloved by Italians, will save you from unpleasant dampness.

What to wear and what to expect on your April trip to Milan

In mid-spring, the air temperature in Milan ranges from +15...+20 C during the day, to + 10 in the evening and can also “delight” tourists with sudden rain or gusts of wind. An umbrella or raincoat is the very thing that you may need in Milan at almost any time of the year, including in spring. On an April trip, we recommend taking a light jacket or jacket and the following basic items:

golf;
thin blouse/sweater;
blouse;
t-shirt;

You can also put pants, skirts, dresses of any length, style and material in a suitcase.

When going for a walk, try to dress in such a way that you can take off your outerwear if necessary. Sticking with the light base + cape + scarf strategy will ensure you stay as comfortable as possible in Milan's fast-changing weather.

La Scala Theater in Milan: what to wear to a social event

Teatro La Scala in Milan is considered the most beautiful opera house in the world due to its luxurious interior decoration. It is worth noting that there is no dress code in the theater and no one will kick you out even for a sweater and sneakers. But. Theater is, first of all, a cultural recreation and the ability to dress appropriately is considered an indicator of your culture.

According to unspoken rules, it is customary to wear evening attire to a performance - elegant dresses and shoes for women, suits for men. Any classic look would also be appropriate: for example, a blouse with a skirt or a pantsuit. Men can wear jeans and skip the tie, but a shirt, jacket and shoes must be present.

If your seats are in the stalls, be prepared for ladies in evening dresses and men in tails to sit next to you, but if you plan to sit on the balcony, most likely the audience there will be dressed more simply and freely.

Milan is a boutique city. Here everyone knows what a beautiful and high-quality thing is, where to find good discounts and how to wear it all correctly. You will not meet so many stylish and fashionable people in any other city in the world. If you want to learn how to dress the Milanese way, forget about minimalism and experiment - combine incongruous things and don’t be afraid to create unusual, bright and unique looks.

I love studying the street style of people from different cities!
And I often organize a “photo hunt” and make reports on this topic on my blog.

As for the residents of Milan...
IMHO, men dress and look much better there than women. Competition.
Men come to live and work in Milan, the business capital, from all over Italy and beyond :)

This report contains bright, unusual, strange and the most typical female images with my comments and observations.

All photos were taken in February, in exactly the same weather as we have now: wind, humidity and no higher than +7...

That's the sun and +12-16. Just in time for new sausage pony sandals :)

It’s a fact that Italian women also wear what our men hate or make fun of. Ugg boots, boyfriend pants and leggings for any size sugar bowl :)

About half of Milanese women dress quite casually and modestly. They resemble female peacocks - they dress up and dance a jig for their sake, they are too lazy to strain even “for themselves.”

The second half is not only girls with good taste and fashionistas. But almost all women are over 40. The older the lady, the more interesting the outfits are - and I’m not the only one who notices this.

This shot is a clear example of this (see the woman on the right)), and the report will contain other confirmations of my theory.

The favorite color in the wardrobe of Italian women was and remains black! And my favorite style of trousers is skinny.

Please note - this photo was taken seconds after the previous one. This is what most Milanese women look like in February. The only difference is in the more and less well-chosen items and their quality.

But from a distance they are all very similar;)

Not total black, already unusual.

“Powdery” looks are such a rarity in Milan.

How do outfits with coats compare favorably with “jackets”, right?

One more example.

It's nice to live in a climate where you don't need a down jacket, and you can wear your favorite coat for six months.
And men's-style Oxford boots, which are not understood in our latitudes.

Milan's youth look like ours. They love black and skinny :)

The girl looks like some kind of linguistics student, doesn't she?

And these friends are clearly students of the Brera Academy of Fine Arts - you can meet similar ones near the University of Culture :)

A couple more years and they will look like this - giving preference to monochrome and classics.
Or maybe not.

By the way, returning to the previous post about men's Milanese street fashion, where I touched on the topic of the quality of things.
Milanese women who take care of themselves prefer only wool and cashmere (angora, mohair, alpaca, etc.). It is better to have one natural sweater than three synthetic ones for the money - their principle.

There are many women in Milan that catch your eye.
Now just imagine this girl in ordinary clothes: a short black down jacket, jeans, knee-high boots... In my opinion, she is a charming pregnant woman in her sweatpants :)

When you walk through the center of Milan, there are so many characters rushing towards you that you only have time to take pictures. But it doesn't always work out.

Italian women also love warm parka jackets. On fur.
The woman in the photo is about 70 years old, but thanks to her well-chosen clothes, she looks much younger, without being vulgar.

Wonderful gentlemen!
Even in bad weather, they prefer shoes and moccasins rather than boots.

Ankle boots, boots - they know how...

My mother does not take off such strange moccasins - she says there are no more comfortable shoes.
I forgot the brand, maybe someone can tell me?

Someone's mother-in-law! Please note - no one carries a bag on their shoulder. Only in the hand (or in the crook of the arm).

A few more students in Cheburashka fur coats :)

I think such a girl can be found in Minsk Shabany, and in a workers’ village near Volgograd, where two years ago I was eaten by midges at a seminar.

Sasha was walking along the highway.... Well, I don’t know, what can you say about such images of refugees?
On the one hand, this is the “European relaxed urban style”. On the other hand, the girl, of course, doesn’t owe anyone anything, and it’s her own business how to dress. But stereotypes and complexes inside me say that she is spoiling herself kagbe :)

A few shop windows that I love looking at just as much as people do :)
DolceGabbana! Give me some warmth, I want to wear new shoes and sandals :)

Here's my favorite of this post! A super image that I gladly adopted. But when it’s time to stretch out your coat like this, it always means switching to raincoats and windbreakers :)

Another lady who aroused admiration at first sight... But it’s all about energy, I didn’t even notice the clothes...:)

Confess: toWhich images did you like and which ones did you not?

Issues discussed in the material:

What items form the basis of an Italian woman's wardrobe?
By what principles does an Italian woman choose clothes?
How Italian women of different ages dress
Why Italians don't save on bags and shoes
How to determine the quality of Italian shoes when buying

Italy stands out among other European countries. Residents of this southern country always dress very elegantly, carefully choosing their wardrobe. This is confirmed by statistics from stores selling famous clothing brands. How do Italian women dress in spring, summer, autumn and winter? You will learn about this from this article.

Italy is the birthplace of modern fashion. This country amazingly combines the northern consistency of Milan and the southern eccentricity of Calabria. Stylish Italian women always take care of themselves. Women in the Apennines, even when they go to the store to buy bread, dress elegantly and have a beautiful hairstyle.

Italians do not consider it necessary to buy only clothes that have a brand name. The main thing is that the suit is comfortable and fashionable. Often, Italian women dress in unfamiliar brands, showing amazing democracy in their choice of clothing. In famous brand stores in Italy you can find high quality items. As a rule, Italian women dress very neatly and neatly, they know how to properly care for their outfits. In their wardrobe you can see a variety of things for all seasons.

In summer:

A beautiful, feminine and stylish scarf, cape or stole that is draped elegantly. In the old days, this obligatory element of a woman’s wardrobe protected a resident of Italy from strong winds, often blowing from the sea.
A fitted dress or sundress that reveals the shoulders. Italian women prefer to wear this type of clothing in the summer. They are very beautiful, they should not hide their natural beauty. How do Italian women dress? Photos of celebrities will help you understand this; they are often published by popular media. Everyone knows Madonna and Monica Bellucci. How do these Italian women dress in the summer? Most often they can be seen in suits from Dolce & Gabbana. Unlike the clothes of Japanese designers, made in a unisex style, classic dresses with a defined waist and pencil skirt perfectly emphasize the feminine figure of Italian women.
A must-have accessory is dark sunglasses. This thing must be of impeccable quality, because we are talking about the face. Proper selection of this item is of great importance. You should choose a model from a well-known brand in the classic version. A frame of this shape will fit perfectly into any wardrobe. Stylish sunglasses, which are always in trend, will perfectly complement the image of an Italian fashionista.

In winter:

How do Italian women dress in winter, what is street fashion in Italy? Winters here are quite warm, but furs are always popular. At this time of year, Italian fashionistas flaunt in fur coats or jackets with fur trim; their shoes and gloves can also be decorated with natural or artificial fur.
Italians choose comfortable shoes for winter, most often with low heels. This wardrobe item does not have to be leather; suede is also possible. Winter shoes for Italian women are comfortable ankle boots. Sports models are also in trend; young Italian women prefer sneakers. They are quite warm, which is important in the cold season.

Spring and autumn:

The favorite color of Italian women's clothing is black. They often dress like this; their southern temperament has no influence on this choice. A long dark coat is a must-have wardrobe item. This look is complemented by black tights and the usual sunglasses - this is a classic combination.
How do Italian women dress in autumn? They usually insulate themselves by wearing jackets and leather raincoats when the mercury outside drops below +12 degrees.
Fall shoes are comfortable shoes or jockey boots that go well with skinny trousers and sweaters. Italian fashionistas love outfits consisting of several layers. When spring comes, dresses and skirts with colorful prints peek out from under their coats or jackets. This is street fashion in Italy.

Italian women are very elegant, they always dress elegantly. What is the difference between their style and the image of Russian women? To answer this question and understand why Italian women are different from others, you need to immerse yourself in their culture.

If you see an Italian lady in an evening dress, heels and bright makeup, most likely she is a movie star. Or this woman is preparing for a gala event. Ordinary Italian women dress in fashionable but comfortable clothes in everyday life. In everyday life, our women always wear heels and wear heavy makeup. At the same time, they look like Italian women who are going to a holiday.

How can we explain this different fashion behavior? Italian women have lived in comfortable conditions for a long time, and their taste has long been formed. Russian women only after the collapse of the USSR had the opportunity to follow global fashion trends. They don’t always succeed in this; it’s not easy to catch up with Western fashion.

Let's take the Milan-Moscow flight as an example. Italians and Russian women can be distinguished immediately; the difference is visible to the naked eye. Our ladies, despite the inconveniences of the road, travel in heels, tight jeans, and lipstick on their lips. Because our woman should always be beautiful! Italian women are not concerned about this, they usually dress in comfortable clothes and shoes, and have a minimum of makeup on their faces. But the mandatory elements of an Italian woman’s wardrobe are a chic bag and stylish sunglasses. Obviously, Russians and Italians have different concepts of beauty.

This moment is reflected in the famous Italian proverb: “We wore everything we could for this wedding... even the chest of drawers!” This is what they say in Italy when they dress for a wedding. In Russia, this means putting on your best at once. Our women dress like this every day! What does the average Italian woman look like if she works and at the end of the day rushes to kindergarten, school to pick up her child, or to the grocery store?

Italian women look elegant and simple in everyday life; they dress in comfortable straight jeans or a knee-length skirt.

They choose comfortable shoes, without heels - the rhythm of life obliges them to do this. The Italian woman has light makeup on her face and is holding an expensive bag in her hands. This wardrobe item is a must! A minimal amount of jewelry completes the look.

The makeup of Italian women most often consists of smoky eyes; with the help of this makeup they emphasize beautiful eyes.

Women in Italy rarely use lipstick, only on special occasions. Applying red lipstick is considered a sign of vulgarity here; this color is allowed only in the makeup of older women. Many older Italian women dress elegantly and wear lipstick, imagining themselves as queens.

No Italian woman, even if she is old, would ever wear gold jewelry with diamonds during the day. This is considered bad manners. Women of fashion wear simple jewelry - jewelry, large bracelets, watches similar to men's. Girls love Tiffany brooches, young Italian women can afford a small necklace.

In summer, Italian women wear a lot of bracelets on their wrists. They masterfully manage to combine them with each other.

Shoes and bags – Italians are partial to these accessories.

Italian women believe that these wardrobe items must be of very high quality. Fashionistas spare no time, standing in line for hours at sales of fashion collections. There are often cases when luxurious or exclusive models of bags are inherited.

Italian women usually spend several months collecting the necessary amount to buy an expensive bag that they like. This is the peculiarity that distinguishes the inhabitants of the Apennine Peninsula. In Italy, it is believed that there is nothing better than a designer bag or shoes to complete a stylish look.

Italian women do not wear high heeled boots.

They do not understand the beauty of such shoes, because the climate in Italy is warm, even in winter it is not very cold here. Southern women don’t know what Russian winter is; in our climate, they wouldn’t refuse boots. Sometimes Italian fashionistas still choose such shoes, but without heels, and in shape they will rather not be boots, but high boots.

Italian women dress in such a way that they demonstrate their ability to combine colors in their wardrobe in an amazing way.

This skill can be learned from them; they successfully combine seemingly incompatible colors in clothes - blue, red, green, scarlet and yellow. Southern women prefer to dress in bright colors. An Italian woman can wear a blue suit with cognac-colored accessories, and she will look very elegant.

How do Italian women dress in 2018? They prefer the simplest clothes. The main thing is that the colors are bright, then the appearance of an Italian woman will be simply stunning.

Why do Italian women always look chic in any clothes they wear? Because they have dark skin, they are tanned!

Russian women have pale skin. Only during the summer holidays do they tan a little, basking in the sun. Italians enjoy the sun all year round. As soon as the temperature outside rises to 20 degrees, they put on sunglasses and expose their bodies to the sun, wanting to conquer Italian men.

Italy is a sunny country, so fashionistas here wear sunglasses all year round. Many women can no longer do without this accessory.

They never take off their glasses, neither indoors nor in transport. Some Italian women choose accessories of unusual shapes, decorated with sequins or rhinestones, to differentiate themselves from other women. This makes Italian women somewhat similar to Russian women.

Looking at Italian women, we can conclude that moderation in everything is always necessary.

Of course, you can use high-heeled shoes, bright makeup and false nails, and also wear a short dress when you need to go out.

But our women already have natural beauty. High heels, rhinestones and bright cosmetics are not always appropriate; they do not add much attractiveness to our ladies. As the famous Giorgio Armani said, elegance in a woman should not be striking, it only helps her to stick in her memory.

How do Italian women usually dress at different ages?

Italian women under 27 years old most often prefer a sporty or casual style;

This style of clothing does not imply the presence of heels. But if desired, shoes with small, stable heels are allowed. More often, girls choose ballet flats or sneakers.

The sexy style that Russian girls love so much is not typical for the Apennines. Tight-fitting outfits are much less common there. Young Italian women will never choose this style of clothing. They usually dress in wide and voluminous clothes: baggy sweaters, trousers and T-shirts. Italian men, of course, don’t like this type of clothing on girls.

Italian women meticulously choose only a bag, a jacket and a scarf. The bag should be large. It's better if it's expensive, and it's just great when the bag is made of leather. A scarf should be brightly colored; you can never have too many scarves! The jacket, of course, should only be leather.

A young Italian woman dresses like a teenager. Such clothes will not emphasize her femininity.

But Italians believe that there is no need to dress so sexy if you are going to work or school. When going to buy bread or go to the grocery store, evening shoes with heels are also inappropriate.

Italian women aged 30 to 55 years already prefer an elegant variety of casual style.

This style is quite feminine and sophisticated. How do Italian women dress after 40? Their wardrobe includes black trousers, jeans, long dark cardigans, coats and a trench coat. Shoes are shoes or moccasins with low heels. An Italian woman at this age prefers to wear high heels only in a restaurant or during other special events.

Such women dress in high-quality models from well-known brands that cost a decent amount. You should not choose economy class clothes at this age.

How do Italian women dress after 50? They carefully select rings, watches, bracelets or pendants, wisely adding one or another accent to the image. Because Italian women believe that as they age they should dress more elegantly and pay attention to accessories.

Italian women of retirement age.

What do Italian women aged 70 and over look like? These are grandmothers who dress in a fur coat, classic trousers and a pastel-colored blouse. On their feet are black shoes without heels, and on their necks are pearl beads. They are sitting in a cafe and drinking coffee with friends. This is a portrait of a typical Italian pensioner. The Italian remains to the end a real woman who takes care of herself, dresses in clothes from leading brands and wears light makeup.

In this country, especially in an urban environment, you will not meet grandmothers in headscarves or cotton dresses, which can often be seen in Russia.

How to imitate great Italian style

How to look perfect, stylish and chic in any life situation? This is not difficult to achieve. If you consider the clothing style of Italian women to be the standard, listen to the following tips. To make the task easier, simply follow the 10 rules below. This will come in handy when you are thinking about what style you should dress in.

Don't mix more than three colors in one look.

The combination of more than three colors at the same time creates a certain Harlequin effect, the image will turn out chaotic.

You should dress in basic colors.

The choice of basic colors to create an image is a distinctive feature of the Italian style. And although a new color is in fashion every season, you should not use only bright colors when creating an image. It is better to dress in classic colors - black, beige, brown, burgundy, gray and nude. Then you won’t be able to get bored of her quickly.

You need to take your age into account.

At any age, you can choose the appropriate style and dress in things to your liking. A woman is always worthy of respect, no matter how old she is.

Pamper yourself.

You need to understand what type of figure you have, accept whoever you are. Then you will be able to advantageously emphasize your advantages and competently hide your shortcomings. Women of all shapes, plump, thin, short and tall, need to dress in clothes and shoes that will flatter them.

Basic items should be in any wardrobe.

Things created by global brands are classics that never go out of fashion. They are suitable for any occasion. Depending on the situation, you can dress in a little black dress, a silk shirt, a low-cut blouse that fits your figure beautifully, or an elegant coat. Such chic items form the basis of any wardrobe. If you dress like this, your image will be impeccable, like Italians.

The quality of materials is very important.

You should dress in clothes made from quality fabrics. Silk, cashmere and wool are very durable fabrics and wear out slowly. If you wear things made from such materials, you can look very elegant.

Make sure you have good underwear.

Your wardrobe should have high-quality underwear. This is very important, excellent lingerie gives a woman confidence, she looks better when she feels good. Lingerie doesn't have to be sexy. You can dress in simple, but at the same time comfortable, beautiful and neat underwear. It is necessary to choose the right underwear, it must fit in size.

You need to dress appropriately for the situation.

Women often make the same mistake. They don't take into account the occasion for which they are dressing. A tracksuit is completely inappropriate for a formal or formal ceremony. A miniskirt with high heels is also not suitable for walking the dog or having tea with friends.

Less is better.

The famous Coco Chanel said that before going out you should definitely look at yourself in the mirror to remove anything unnecessary. A large number of accessories will not make you stylish; on the contrary, you will look like a Christmas tree.

Follow fashion trends wisely.

Moderation is good in everything, do not lose common sense in the desire to dress only in outfits that are in trend. You need to try to combine fashion trends with your style. Your tastes and preferences in this matter should prevail. You should find a reasonable compromise between fashion trends and your personality.

You have now learned a lot about Italian fashion. But this style has its own distinctive features that cannot be written off.

Every Italian city has its own beauty standards.

Everyone knows about the famous Italian style and the elegance of Italian women. But not all women in the country dress the same way. Every city in Italy has its own rules and standards of beauty.

For example, ladies from Piedmont and Turin are characterized by some restraint in clothing, due to their bourgeoisie and tendency towards philistinism. How do Italian women dress in Milan? These glamorous Italian women dress with special sophistication. After all, they are trendsetters.

Most Italian women living in Milan are blondes (not natural, of course). There are more of them here than in any other city in Italy. Italian women living in Rome choose clothes that flatter their figure. They often dress in miniskirts and low-cut blouses; the warm climate allows them to do this.

Italian women carry their love for beauty and fashion throughout their lives.

Italy is a country of bright and stylish women; they keep their love of fashion until old age. In the evenings, Italian streets are filled not only with laughing young people, but also with elderly ladies, well over 70. They sit on summer terraces and drink wine or treat themselves to pasta in expensive restaurants. Often they are accompanied by girlfriends or husbands. It happens that these older women have fun alone.

As a rule, their hair is perfect, their lips are painted with red lipstick, their hands and feet have an impeccable manicure and pedicure. In advertising photos you can see that older Italian women dress in beautiful clothes and prefer high-heeled shoes. The image of such a lady is often used by Italian advertisers: an elderly woman with a fan, surrounded by children and grandchildren, looking with dignity at what is happening around her.

Italian women prefer not to skimp on accessories.

Accessories for Italian women are of great importance. A must-have wardrobe item is sunglasses. Italian women have a special weakness for this accessory. They always wear glasses, day and night, outdoors and indoors. It doesn't matter if the sun is shining or it's pouring rain. Italian women are also known for their passion for original headdresses.

Mentality, not climate, plays a major role in determining style.

Italian women living in the north of the country are more reserved and closed than southern women. The life principles of northern women are more adjusted, so they dress calmer and more elegantly. Southern women are more creative, they express themselves more boldly in their outfits. The environment has a great influence on the style of clothing that a woman chooses.

The Italian, who lives in Milan, is a cosmopolitan and polyglot. She, unlike the Roman woman, is career-oriented. Milan is the financial and cultural center of the country; this obliges the residents of this city to know several languages, understand foreign cultures, and visit exhibitions and theaters. Italian women living in Milan dress to attract attention without standing out.

The style of Italian women expresses their view of the world.

Italian women are very cheerful, they love their country, their loved ones and relatives, they love to receive guests and organize feasts. Italians are a peace-loving and good-natured nation; they look at life and the world easily. This is reflected in the way they dress.

A true Italian will not leave a single beautiful woman without a sign of attention; he always whistles after her or pays compliments. The Italian perceives such actions as a sign that her beauty is sincerely admired. There is no talk of any sexism; both sides treat this with humor. Italian women are happy to dress in miniskirts and low-cut necklines, and often wear figure-hugging dresses.

Italian women have a soft spot for brands.

Milan is known not only for groups of Alcoholics Anonymous, Overeaters and Drug Addicts, but also for communities of Shopaholics Anonymous. Italian women do not earn very much per month, from 1200 to 1500 euros, but they try to dress only in things from leading designers, purchasing their shoes and bags. One such bag costs at least 600 euros. It is not uncommon for an Italian woman to purchase a bag, which can cost more than 1,000 euros, by taking out a loan for several months.

Residents of large cities - Rome, Venice, Milan and Turin - are especially prone to this. In small towns and villages, Italian women dress in clothes from less famous brands, but also quite expensive.

For example, in a place that is located 200 kilometers from Milan, there is usually only one store selling bags and shoes. All high-quality items with a price of about 100 euros are completely sold out by residents of this village.

Currently, there is an abundance of Italian brands and brands on the shoe market. For the sake of easy money, designer shoes are often counterfeited. The Chinese are so skilled at producing counterfeit products that even a professional cannot immediately identify a counterfeit product. How to find genuine shoe products on the market without running into fakes?

Five signs of real Italian shoes:

Italian companies usually produce shoes in small batches, often producing so-called piece goods. Such exclusive products must have appropriate insignia - certificates with the official seal and autograph of the manufacturer. All documentation must be in the language of the manufacturing country. If such documents are not provided to you upon purchase, it is better to refuse such an “Italian”. China usually supplies goods in large quantities, with a minimum quantity of up to 150 identical pairs.

Myth 1. The paint gives away counterfeit products.

Until recently, it was believed that if paint marks remain on your feet when wearing shoes, then it is definitely a fake. Experts advised that before buying shoes, check them: use a damp and dry light-colored cloth, alternately wiping the inside surface of the product with them. Then I had to see if there were any traces of paint left on the fabric. But this is a misconception.

This myth must be dispelled. Marks can be left from any colored skin if it comes into contact with any chemicals, which may be found, for example, in foot cream or body lotion. If your feet become stained as a result of wearing shoes, this does not necessarily mean that they are of poor quality. In Europe, such products are not considered defective, as is often the case in our country.

Myth 2. A distinctive feature of shoes made in Italy is the raised toe.

This is not always the case; you should not think that every “Italian” woman should have a raised toe, that this is her trademark. It is a myth. As a rule, this is just the style of some Italian manufacturers, nothing more. This cannot be a guarantee that the shoes were made in Italy.

Myth 3. All seams are perfect.

Not all Italian manufacturers are prone to such pedantry. If the seams on their product are not perfect, this does not mean that it is necessarily of low quality or counterfeit. It is a myth.

Myth 4. Leather shoes are produced only in Europe.

The next myth is the statement that leather products cannot be created in China, and if the product is made of leather, then it is produced only in Europe. It's a delusion. Currently, leather shoes are produced in all countries. Another thing is that its quality can vary significantly. Chinese leather shoes are often found on the market, but they may be poorly made or too thin. The quality of such products leaves much to be desired.

Myth 5. Everything is made in China.

The main myth is that today everything is made in China, European products simply do not exist. This also applies to shoe production. But this is not true, in Italy there are thousands of companies that make shoes. Many factories were founded almost a hundred years ago and are known all over the world. Their products are of very high quality, because all the technologies have been proven for a long time, and the manufacturers do not give out their secrets to anyone. A real “Italian” always compares favorably with a Chinese fake.

Where to buy quality Italian shoes

If you are interested in the latest men's and women's shoes from Italy, take a look at our Vivendi store. Here you will find models from more than forty Italian designers. The presented assortment will allow you to get acquainted with the latest trends in both women's and men's shoe fashion.

Our advantages:

DELIVERY IS FREE! Delivery to any region of Russia is free upon purchase of more than 20,000 rubles.
PRICES ARE BELOW MARKET AVERAGE. Thanks to direct deliveries from manufacturers, we offer shoes with a minimal margin. In addition, the store regularly holds sales and has a system of discounts.
QUALITY AND AUTHENTICITY GUARANTEED. We deliver shoes from Italy ourselves, and therefore we are 100% confident in their quality.

Italians are known for dressing very well. The desire to look great and stylish among representatives of this nation runs deep, in their very blood. If you walk along the streets of Italian cities, you will notice that at every step you are surrounded only by well-groomed women. Mediterranean countries are famous for the fact that women strive to look their best in any situation.

Beauty traditions. At the same time, an Italian woman will not necessarily be a beauty in the full sense of the word. The most important is the ability to present oneself, which is cultivated from childhood and adds confidence in any situation. Therefore, every resident of this country considers herself the most charming and beautiful.

It's hard to imagine Italian woman, who doesn’t like to go shopping in search of the next fashion masterpiece. Almost all of them know the features of a particular brand and understand their advantages and disadvantages. Of course, not everyone has enough money to buy themselves some particularly fashionable item of clothing, but whenever possible, an Italian woman, if she has a choice between an inexpensive dress and a famous brand, will choose the latter.

Different fashion. Many representatives of this sunny country know how to sew themselves, which they do with pleasure. At the same time, northern women dress differently than southern women. The South is different in that it loves clothes with elements such as gold buttons and other various fairly bright decorations. The North dresses more restrainedly and with a European slant. In particular, we are, of course, talking about Milan, which for the most part sets fashion in the northern part of Italy.

Even in appearance Northerners and Southerners have differences. Women from Milan are taller and slimmer, so they often wear trendy clothes. Southern women like to dress quite conservatively (in terms of following modern fashion), they adore black colors, especially after the age of thirty. But at the same time, they wear black things with great dignity, which you can learn from them.

Milan fashion trends. A very large number of women wear black dresses, which are almost impossible to find in stores. Most likely, they sew them themselves. In winter, women wear short fur coats. And here no Greenpeace dictates to them! They are also big leather lovers. In autumn and spring, many of them parade along the streets in leather raincoats and jackets.

Big popularity thick mohair cardigans are used. Skinny jeans are worn underneath. Despite the fact that wool products are quite expensive, Italian women buy them with great pleasure.

Pants are at a premium among Italian women. If you have a slender figure, then they are complemented by over the knee boots and high-heeled boots. An invariable attribute is sunglasses, which are worn even in rainy weather. Many women prefer long hair to short hair.

Contemporary fashion in Milan. In the morning, Italian women always do their hair, put on makeup, and do their manicure, so many of them don’t even have time for breakfast. So they run away from home to go about their business, drinking only a cup of cappuccino along the way.

From men in last thing Nowadays you can often hear that today's Italian women are no longer what they used to be. They do not want to babysit the children, they spend too much time in front of the mirror, selfishness has manifested themselves in their character, and they demand more and more attention from their husband. A change is also manifested in a more active adherence to fashion and the choice of the most modern outfits.

Age differences in Milanese style. Each age corresponds to a certain style of clothing. Italy is quite conservative in this regard, and in Milan it is quite easy to determine the gradations between the style choices of women of a certain age.

25 - 30 years. Sports-casual is more typical for women under thirty years of age. They value comfort and almost never wear heels. The most common shoes are sneakers and ballet flats.

At this age Milanese women prefer fairly loose clothing. Flaunting your body and wearing tight-fitting outfits are not popular in Milan. Young girls' wardrobes often contain an abundance of baggy sweaters and oversized T-shirts.

Overall this is a youth cloth, which is more universal than emphasizing femininity, but Mediterranean beauties treat some elements carefully. For example, this is the choice of a high-quality expensive bag from a famous brand, a leather jacket and bright scarves.

30 - 55 years. Those who are over thirty years old but under sixty prefer elegant femininity and elegant casual. Examples of this style are Milanese women who wear simple dark trousers and long cardigans and trench coats.

As shoes Mostly low-heeled shoes or moccasins are used, and women of this age in Milan prefer to use high heels only for evening events. Each item of clothing is usually quite expensive and the use of economical brands is not common.

An important detail for such women are numerous accessories. These are a variety of beads, bracelets, pendants, rings, watches. Almost every middle-aged woman in Milan prefers to have such elegant details as an addition.

55 years or more. Older women in Milan continue to take care of their own image. Often in this city you can see a respectable lady in a blouse with pearl beads or a fur coat.

Retired Milanese women continue to follow fashion and choose stylish clothes. In the city it is difficult to see an elderly woman in a headscarf and shapeless clothes. Fashion elegance in Milan is an essential element of existence, which is combined with financial well-being. Perhaps it is the last factor that limits many compatriots from paying such close attention to modern fashion trends.

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IMHO, Milanese men dress and look much better than women. Competition.
In our country, every man is surrounded by attention, regardless of the degree of his disregard for his appearance. Everything is the other way around there, and especially in Milan, the business capital :)

You can find a lot of reviews on Milanese men's fashion on this blog by tag - I recommend it!

It’s a fact that Italian women also wear what our men hate or make fun of. Ugg boots, boyfriend pants and leggings for any size sugar bowl :)

About half of Milanese women dress quite casually and modestly. They resemble female peacocks - they dress up and dance a jig for their sake, they are too lazy to strain even “for themselves.”
The second half is not only girls with good taste and fashionistas. But almost all women are over 40. The older the lady, the more interesting the outfits are - and I’m not the only one who notices this.

This shot is a clear example of this (see the woman on the right)), and the report will contain other confirmations of my theory.

By the way, about male competition in Italy: here even one of the favorite topics of anecdotes and jokes is female infidelity. And the most offensive curse is cornuto (cuckold:))

These photos were taken in February, in exactly the same weather as we have now: wind, humidity and no higher than +7...

That's the sun and +12-16. Just in time for Marni's new sausage pony sandals!

The favorite color in the wardrobe of Italian women was and remains black! And my favorite style of trousers is skinny.

But from a distance they are all very similar;)

Not total black, already unusual.

“Powdery” looks are such a rarity in Milan.

How do outfits with coats compare favorably with “jackets”, right?

One more example.

It's nice to live in a climate where you don't need a down jacket, and you can wear your favorite coat for six months.
And men's-style Oxford boots, which are not understood in our latitudes.

Milan's youth look like ours. They love black and skinny :)

The girl reminds me of some MSLU student, doesn’t she?

And these friends are clearly students of the Brera Academy of Fine Arts - you can meet similar ones near the University of Culture :)

A couple more years and they will look like this - giving preference to monochrome and classics.
Or maybe not.

By the way, returning to the previous post about Milanese street fashion, where I wrote about the quality of things.
Milanese women who take care of themselves prefer only wool and cashmere (angora, mohair, alpaca, etc.). It is better to have one natural sweater than three synthetic ones for the money - their principle.

When you walk through the center of Milan, there are so many characters rushing towards you that you only have time to take pictures. But it doesn't always work out.

Italian women also love warm parka jackets. On fur.
The woman in the photo is about 70 years old, but thanks to her well-chosen clothes, she looks much younger, without being vulgar.

Wonderful gentlemen!
Even in bad weather, they prefer shoes and moccasins rather than boots.

Ankle boots, boots - they know how...

My mother does not take off such strange moccasins - she says there are no more comfortable shoes.
I forgot the brand, maybe someone can tell me?

Someone's mother-in-law! Please note - no one carries a bag on their shoulder. Only in the hand (or in the crook of the arm).

A few more students in Cheburashka fur coats :)

I think such a girl can be found in Minsk Shabany, and in a workers’ village near Volgograd, where two years ago I was eaten by midges at a seminar.

A few shop windows that I love looking at just as much as people do :)
DolceGabbana! Give me some warmth, I want to wear new shoes and sandals :)

Here's my favorite of this post! A super image that I gladly adopted. But when it’s time to stretch out your coat like this, it always means switching to raincoats and windbreakers :)

Another lady who aroused admiration at first sight... But it’s all about energy, I didn’t even notice the clothes...:)

My other numerous photo reports on the topic of street style can be found using the tag.

Many interesting and iconic places in Milan, personal recommendations, instructions and tips, transport navigation and much more are collected under the tag.

Well, admit it: to Which images did you like and which ones did you not?