How to develop a presentation. How to make a presentation: the best tools and useful tips

An informative article with 20 tips for creating presentations for non-designers: from choosing the background color to the meaning of the last slide. Marketer of the Texterra agency Evgenia Kryukova figured out this difficult matter, creating presentations, and shared her thoughts with everyone who constantly needs to create presentations.

Initially, I wanted to write a large and very detailed guide on how to conduct webinars, but when I started delving into the topic, I realized that the material was so large that readers simply couldn’t handle it. Therefore, I decided to divide it into separate articles in order to provide the most complete and useful information for each stage, and so that, dear readers, it would be convenient for you to consume this information. Today's article will focus on how to create high-quality and beautiful presentations, even if you do not have design skills. So, let's go.

What should your presentation design be?

Before moving on to specific tips, I would like to make a small digression. I’m not a designer, I don’t know how to draw at all, and all my skills in Photoshop come down to performing banal basic actions. But despite this, I love and know how to create simple, but quite nice presentations.

Why am I saying this?

If there are people among the readers who think that they cannot create a beautiful and effective presentation because they do not have the talent for drawing and proper design skills, read the following lines carefully.

Anyone can learn modern web design. Moreover, for this you do not need to study tons of professional literature or attend expensive courses. It is enough to memorize the basic rules and stock up on a large number of successful examples, looking at which you will draw inspiration. Yes, thanks to these actions, you may not become a professional designer, but you can easily create stylish pictures and presentations.

So, what rules should you follow to make your presentation fashionable and effective?

1. Avoid ready-made templates

They are soulless, dull and everyone is already wildly tired of them. Better create something of your own. Moreover, now you don’t have to have design skills to do this. There are a large number of programs and services that will do all the work for you (one of these services will be discussed at the very end of the article).

Wrong: One of the standard Power Point templates

Right:
Own design (very simple, but stylish)

2. Use a good color combination

One of the most common mistakes made by people unfamiliar with modern web design trends is that they choose an extremely poor combination of colors: brown, dark blue, burgundy, mustard. If you use these colors with each other, and even with a poorly chosen font, it seems that the image came to us from the 90s. Nowadays such colors are not used in web design. More precisely, they are used, but in combination with other, more pleasant and “clean” shades (so-called flat colors).

Wrong:
Poor choice of colors

Right:
Flat colors - beautiful and modern

If what I said above is not entirely clear to you, and you still don’t know what colors to choose, use the resource flatcolors.net. There are ready-made palettes with very fashionable and rich combinations. To copy the code of the color you like, just left-click on it.

Click on the color you like and its code will be automatically copied to the clipboard

Another way to find a good palette is to find a picture you like and break it down into colors using Adobe Kuler. To do this, follow the link I provided, click on the camera icon and upload the image you like.

Adobe Kuler service

It seems to me that this method is best suited for color layout of landing pages or some simple images from design communities (such as behance.net), because They usually use a few colors and they all go very well together. But in general it can be used to layout any images.

I loaded the landing page and received the colors that are used on this landing page

As soon as the service has issued the finished palette, you need to copy the code for each color. To do this, use the free Colorzilla plugin. This is done as follows:

Install the Colorzilla plugin in Google Chrome or Mozilla Firefox.
Click on the eyedropper in the top right corner of your browser.
Select the Page Color Picker Active command.

Colorzilla plugin

Click on the desired color to copy its code in HEX format to the clipboard (format code #ed3434 - hash and 6 characters).

Find out the code of the selected color

If you need the code in RGB or HSL format, click on the eyedropper, click Copy to Clipboard and select the format you need.

Choosing the appropriate code format

Paste the code into the program you are working in.
Ready!

3. Use no more than 5 colors throughout your presentation.

Don't turn your presentation into a rainbow, even if your talk is on a children's topic. A large number of colors interferes with reading and perception of the meaning of the slides. It is best to use no more than 2-3 colors on one slide, taking into account the main background color. In the entire presentation - no more than five.

Wrong:
Why so many flowers?

Right:
3 colors on a slide is normal

4. Maintain contrast between text and background

It's simple here: if the background is dark, use a light font. If light, then dark. The text must be clearly readable on your slide, otherwise your audience will feel uncomfortable and instead of listening to you, they will spend their attention trying to make out what you have written there.

Wrong:
Poor contrast

Right:
Good contrast

5. Avoid shadows, gradients and other old-fashioned effects

Try to keep up with the times and design your slides so that they don't feel like a relic of the past. After all, the level of trust the audience has in you as a specialist will depend on how well you design your presentation. A good specialist is always developing and follows new trends. Bad - does not want to perceive anything new and believes that it has already fully taken place. Do you agree? Then strive for minimalism.

Wrong:
This is not how you should do it

Right:
But here everything is ok: nice color and nothing superfluous

6. Avoid low-quality stock images

Wrong:
Stock image I found for "team"

Right:
If you really need a team photo, then let it be like this

How to distinguish a low-quality stock image from a high-quality one?

Low-quality stock images have certain characteristics. They:

used on every second website;

We bet you've already seen a guy somewhere drawing on glass with a marker?

Or people shaking hands tightly?

contain low-quality graphics (usually on a white background);

Oh, these white men...

depict artificial situations and artificially smiling people.

I never thought working in an office would be so much fun

Well, for dessert, here are some great pictures that make fun of the absurdity of staged stock photos, so that you finally understand how to recognize them:

He jokes and jokes...

Really, why?

It’s even more interesting with the console turned off!

7. Use modern fonts

Calibri, Comic Sans, Times New Roman - these fonts can be used, but I would not recommend you do this, because... they are quite boring and do not produce the desired effect on the audience. Better opt for more modern fonts. For example, Helvetica, Open Sans or Roboto. These fonts are quite simple, but suitable for almost any project.

Wrong:
Not the best choice for your presentation

Right:
Helvetica, Roboto, Open Sans - take it, you won’t go wrong

Where can I find good fonts?

My favorite place to search and download the fonts I need is the VKontakte group " Free fonts" There is a search and a fairly convenient menu. Next to each font there is information about whether it can be used for commercial purposes or not. For example, the font in the screenshot below is completely free, as indicated by the inscription in brackets - free font.

One of the posts in the “Free Fonts” group

I also highly recommend paying attention to the monthly collections of the website - “”. This is just a treasure trove of cool Cyrillic fonts! Each font can be downloaded with one click directly from the article. True, you will have to clarify the type of license yourself; it is not indicated in the article.

8. The font must be readable

When choosing a font, be sure to pay attention to how well it is readable. Unusual ornate serif fonts look interesting, but sometimes they are so difficult to read that it is better to avoid them altogether.

Wrong:
The font is difficult to read

Right:
The font is easy to read

9. Use no more than 3 fonts on one slide

There should be no more than three fonts in the entire presentation: a title font, a body font, and a font for frames (if needed). If you use more fonts, your slide will look sloppy and frivolous.

Wrong:
5 fonts on a page is too much

Right:
One font for headings, one for body text, and one for frames. Everything is right here

Platforms: Windows, macOS, web, Android and iOS.
Price: free trial or subscription from 269 rubles per month.

The most popular presentation program has a fairly simple interface and is supported on different devices. Multiplatform is perhaps the main advantage of the program from Microsoft. As for the visual component, templates do not always correspond to design trends.

PowerPoint allows you to edit slide backgrounds and templates, use different fonts (many of them are Russian), and insert multimedia.

Platforms: web, Chrome, Android and iOS.
Price: for free.

The service is suitable if you need to quickly put together a standard presentation with a modern design, but without much. The designs are divided into three groups: “Personal”, “Education”, “Business”. In total, there are about 20 different templates available - it’s optimal to choose the right one and not get stuck going through the options. For those who prefer their own design, there is an option to create slides from scratch.

You can add charts, graphs and videos (Google Drive and YouTube only). It’s convenient that you can edit the presentation both online and offline: when the Internet is connected, the content is automatically synchronized. The finished presentation can be downloaded in popular formats: PDF, PPT, JPG and others.

3. Canva

Platforms: web, iOS.
Price: free or starting at $12.95 per month.

One of the most popular online presentation services offers a variety of slide templates. There are both free and paid ones (it’s not clear why, because you can almost always find a free analogue). It’s convenient that each of them can be easily adjusted to suit you, changing it beyond recognition. You can customize everything: add or remove objects, choose colors, icons and fonts. You can change the size of slides in the paid version by subscription.

Canva supports Russian fonts, but there are not many of them. The finished presentation can be downloaded in PDF, PNG or JPG.

Platforms: web.
Price: for free.

An analogue of Canva with an even friendlier interface and full support for Russian fonts.

There are many designer multi-page templates available, each of which can be customized in its own way: change colors, add or remove elements, inscriptions, images. The gallery is constantly updated, so you can always find something new.

You can search for images directly in Crello: there is a search for paid and free ones and the ability to upload your own.

By default, the service supports many Russian fonts. It is also possible to add your own. You just need to download it once and the font will appear in the drop-down list.

5. Tilda

Platforms: web.
Price: free or from 500 rubles per month.

Initially, the service is intended for quick and simple layout of websites and landing pages, but it can also be used for presentations.

The main feature is an intuitive Russian-language interface and the ability to work without knowledge of code. All actions are performed in the visual editor by adding new blocks. All templates were developed by professionals taking into account design trends.

Tilda supports beautiful Russian fonts, so there will be no problems with this.

When the presentation in the form of a one-page website is ready, you need to save it in PDF page by page and make edits on any computer (if necessary).

6.Visme

Platforms: web.
Price: free or from $12 per month.

The pleasant English-language interface still requires a little time to figure it out. However, after this you can quickly assemble presentations.

The service is suitable for creating presentations with beautiful infographics - you can do it here. At your disposal are more than 100 free fonts (not many Russian ones), many free images and icons. You can also add video and audio.

The free version does not have many templates for slides, but this is quite enough for ordinary tasks.

A special feature of Visme is the ability to animate content. The finished presentation can be saved in JPG, PNG, PDF or HTML5 format.

7.Prezi

Platforms: Windows, macOS, Android and iOS.
Price: from 5 dollars per month.

This service allows you to abandon the standard slide format and make a presentation in the form of a large map. You can simply switch between topics instead of flipping pages.

The map is created in high resolution, so the content is easy to perceive when you get closer. Available templates from designers, you can download and use your own multimedia materials (audio, video, animation, PowerPoint slides). It’s convenient that several people can edit the presentation at once. It is also possible to edit offline.

There are few Russian fonts, but all the basic ones are there.

Prezi is a paid program, but you can try it for free. The finished presentation can be stored in the cloud or saved to your computer in the desired format.

Platforms: web, macOS, iOS.
Price: for free.

One of the most popular services among owners of Apple devices. When you have such a standard tool, you don’t have to look for anything else. Many users agree that Keynote's interface is simpler than the legendary PowerPoint.

The web version of Keynote is available to owners of any device (you will need to enter or register an Apple ID by opening the site in a browser).

The library has many beautiful and concise templates that can be optimized for content and tasks. iCloud synchronization allows multiple users to simultaneously edit a presentation in real time.

It’s convenient that you can download a presentation in Microsoft PowerPoint format (PPTX and PPT), make changes, and then save it in the desired format, which is readable not only on Apple gadgets (PDF).

What to include in your presentation

1. Tell a story

Listening to history is much more interesting than a dry listing of facts, excerpts from books and statistical data. Turn your presentation into a captivating, imaginative story. This way, the listeners will remember the necessary information.

2. Think about the structure

You need to understand what your presentation will be about and how exactly you will convey information to listeners before you start collecting a document in one of the services. No matter how attractive the design is, if the structure is lame and the facts are presented chaotically, it is unlikely to work.

3. Give preference to images

Today, not everyone likes to read. If text can be replaced with images, do so. Use icons, beautiful photographs, high-quality diagrams and charts. Looking at them is more interesting than reading a large array of text.

4. Remove everything unnecessary

If you can refuse something without compromising the meaning, feel free to do it. By cutting out everything unnecessary, shortening the text, removing distracting effects, you formulate your thoughts more accurately. The clearer your message, the easier it is for the audience to perceive it.

How to make a presentation

1. Forget about outdated PowerPoint templates

If a PowerPoint presentation used to look okay, then with the advent of better templates, it looks outdated. If you plan to use and edit the presentation in the future, it is better to once assemble a “skeleton” from templates in one of the above services or create your own. Then you will only need to change the content - it won’t take much time, but it will allow you to present the material beautifully.

2. Use 3-5 colors

This is a rule that allows you to avoid too colorful design that distracts from the content of the presentation.

There are three basic colors and two additional ones (shades of the main colors, they are used if necessary). The first color is selected for the background, the second and third - for the text. The colors used for the text should be contrasting so that the content will be easy to read.

As a rule, the primary colors include your company's corporate colors. If there are none, you can use one of the color selection sites.

3. Add linear and flat icons

Volumetric, low-quality icons seem to say: “The person who made this presentation is stuck in the 2000s.”

Flat, minimalistic icons will make your presentation more modern and concise, allowing you to clearly present information. This site has thousands of options for stylish icons that can be downloaded for free.

4. Use Sans Serif Fonts

Unless you are a professional designer, it is better to choose simple and readable sans serif fonts. This is a universal option that is suitable for any presentation. Here are a few examples to consider:

Arial;
Arial Narrow;
Arial Black (for titles);
Calibri;
Bebas (for titles);
Roboto;
Helvetica;
Open Sans.

In one presentation, it is better to use one group of fonts and change only the style.

5. Choose only high-quality images

People will judge your taste based on the images you choose for your presentation. Today, when there are so many open sources, it is not always possible to manage them wisely. This is best avoided:

images from search engines;
stock images with people's tense smiles and white backgrounds;
low-resolution images (less than 1,000 pixels on the long side).

Look for photos on free photo stocks. There are many of them, you can find the desired picture there in most cases.

6. Insert beautiful tables and charts

All rules described above apply to this item. When making a chart, choose the right colors, get rid of unnecessary content, and save the result in high resolution. Any table or chart in your presentation should be simple, clear, and concise. It is better to leave the background white.

How to give a presentation

1. Rehearse

Rehearsal is a good way to cope with anxiety and once again systematize information for yourself. Perform in front of a mirror or colleagues - this will help you stay more confident. If possible, use presenter view (like Keynote's). In this mode, slide notes, timing, next slide, and other useful information will be displayed on your computer screen during your presentation.

2. Talk to the audience

A successful presentation is a dialogue, not a monologue. Ask your audience what they think about something, whether they agree with you or have a different opinion. Interactivity will make the speech not only more memorable, but also more productive - both for the speaker and for the audience.

3. Be aware of time

As a rule, the time required for a presentation is calculated from the ratio 1 minute = 1 slide. So, if you have 20 slides, your presentation will take at least 20 minutes. Keep track of the time, because presenting material too quickly will not be effective, and a protracted speech will not please the audience.

The ability to competently present your ideas is one of the most important skills that any professional should have today. This is especially necessary for those who make presentations at least once a year. No matter how fascinating your thoughts are, without the right design you risk seeing not interested glances from the audience, but people sleeping peacefully. To prevent this from happening to you, use the tips from designer Garr Reynolds' book, The Zen Presentation.

Choosing a font

When choosing a font for your presentation slides, focus on how readable it will be on screen and how easy it is to read short text passages. Typically, sans serif fonts are best for projected slides, but for larger sizes, serif fonts such as Garamond are also acceptable.

The choice of font depends on what you want to say during your presentation and even your personality. Although the audience may not think about it, font can say something about the content and even about yourself. Use it consciously to convey your ideas, which may go beyond the literal meaning of the words. Additional information can be conveyed through associations associated with a particular font. He can set the mood. Here are some reliable fonts that are ideal for presentations:

Images in the presentation

Pictures and photographs in a presentation are not just images to illustrate a story or optional additions to the text. This is the story itself. It's the images combined with your spoken word that should resonate most strongly with your audience. Whatever the topic of your presentation, think about how you can reflect it in illustrations. Try to use one full-screen image per slide.

Beware of clichés that don't add anything to your story or tell the audience anything new, as well as images that have nothing to do with the meaning of your story.

Color schemes

When choosing a color, think about what feelings or associations you are going to evoke in your audience. If you are talking about earth, nature, or want to create a feeling of harmony and tranquility, feel free to use green tones; The yellow color will set the audience up for optimism and fun; dignity, peace, serenity, but at the same time melancholy are common associations with the color blue. Try not to complicate your presentation with unnecessary colors. Use one of these color schemes:

Or an achromatic scheme (+1):

Another option: come up with your own color combination based on the images you have:

Adding a video

The video clip is like traveling with the speaker to the scene. Please add videos because the problem seems clearer when we are “out there”. Don't limit your imagination: you can show a short interview, a skit, instructions (for example, on first aid), a time-lapse video showing changes over several years, and much more.

Often presenters do not make a smooth transition to the video clip. They spend several monstrous minutes searching for the file and opening it in a separate program - instead of doing everything in the presentation program. Don't make this mistake. If possible, use the Insert Video/Audio command in your presentation software to insert video. Often, presentations include links to videos on YouTube or other network resources. But you don't want your presentation to be ruined because the video was removed from the site or because Wi-Fi isn't working? Then insert the video from your hard drive.

The principle that works for text, images, and slides generally applies to video: make the clip so large that it can be seen from the last row, or don't insert it at all.

Providing data

It is not always possible to completely abandon schedules. If you cannot do without them in your presentation, then remember: the main rule regarding the display of data (besides its truth) is simplicity. You can achieve ease in creating effective charts and graphs by following three basic principles: limiting, reducing, and emphasizing. This means you need to stop adding unnecessary information, remove redundant elements, and focus only on what is most important.

The only important thing in determining the sequence of the presentation: everything should flow logically, from beginning to end, and not require prior knowledge on the part of the audience. You must answer any potential question before anyone even decides to ask it. It seems so simple, but 99% of presentations don't do this.
The speaker has 30 to 60 seconds to capture the audience's attention. To do this, start with a blank screen with just the company logo, your name, and your title. Then start with something dramatic and memorable that will make your audience want to follow you through the rest of the presentation. This introduction could be a personal story, an unusual number, a counter-intuitive fact, whatever you think is appropriate. Almost anything that starts the presentation off with a bang and sets the mood for the rest of the presentation will do.
Less is more. By definition, when listeners are looking at the screen, they are not looking at you. (Remember: you are the most important part of the presentation.) People are absolutely incapable of reading, understanding the text on the screen, and listening to the speaker at the same time. Therefore, a large amount of text (any kind!) and long, complete sentences are bad, bad, bad. Full-screen illustrations with short captions can convey much more than long lists or several paragraphs of text.

Platforms: Windows, macOS, web, Android and iOS.
Price: free trial or subscription from 269 rubles per month.

PowerPoint allows you to edit slide backgrounds and templates, use different fonts (many of them are Russian), and insert multimedia.

Platforms: web, Chrome, Android and iOS.
Price: for free.

3. Canva

Platforms: web, iOS.
Price: free or starting at $12.95 per month.

Canva supports Russian fonts, but there are not many of them. The finished presentation can be downloaded in PDF, PNG or JPG.

Platforms: web.
Price: for free.

An analogue of Canva with an even friendlier interface and full support for Russian fonts.

You can search for images directly in Crello: there is a search for paid and free ones and the ability to upload your own.

By default, the service supports many Russian fonts. It is also possible to add your own. You just need to download it once and the font will appear in the drop-down list.

5. Tilda

Platforms: web.
Price: free or from 500 rubles per month.

Initially, the service is intended for quick and simple layout of websites and landing pages, but it can also be used for presentations.

Tilda supports beautiful Russian fonts, so there will be no problems with this.

When the presentation in the form of a one-page website is ready, you need to save it in PDF page by page and make edits on any computer (if necessary).

6.Visme

Platforms: web.
Price: free or from $12 per month.

The pleasant English-language interface still requires a little time to figure it out. However, after this you can quickly assemble presentations.

The free version does not have many templates for slides, but this is quite enough for ordinary tasks.

A special feature of Visme is the ability to animate content. The finished presentation can be saved in JPG, PNG, PDF or HTML5 format.

7.Prezi

Platforms: Windows, macOS, Android and iOS.
Price: from 5 dollars per month.

This service allows you to abandon the standard slide format and make a presentation in the form of a large map. You can simply switch between topics instead of flipping pages.

There are few Russian fonts, but all the basic ones are there.

Prezi is a paid program, but you can try it for free. The finished presentation can be stored in the cloud or saved to your computer in the desired format.

Platforms: web, macOS, iOS.
Price: for free.

The web version of Keynote is available to owners of any device (you will need to enter or register an Apple ID by opening the site in a browser).

The library has many beautiful and concise templates that can be optimized for content and tasks. iCloud synchronization allows multiple users to simultaneously edit a presentation in real time.

What to include in your presentation

1. Tell a story

2. Think about the structure

3. Give preference to images

4. Remove everything unnecessary

How to make a presentation

1. Forget about outdated PowerPoint templates

2. Use 3-5 colors

This is a rule that allows you to avoid too colorful design that distracts from the content of the presentation.

As a rule, the primary colors include your company's corporate colors. If there are none, you can use one of the color selection sites.

3. Add linear and flat icons

Volumetric, low-quality icons seem to say: “The person who made this presentation is stuck in the 2000s.”

4. Use Sans Serif Fonts

Arial;
Arial Narrow;
Arial Black (for titles);
Calibri;
Bebas (for titles);
Roboto;
Helvetica;
Open Sans.

In one presentation, it is better to use one group of fonts and change only the style.

5. Choose only high-quality images

People will judge your taste based on the images you choose for your presentation. Today, when there are so many open sources, it is not always possible to manage them wisely. This is best avoided:

images from search engines;
stock images with people's tense smiles and white backgrounds;
low-resolution images (less than 1,000 pixels on the long side).

Look for photos on free photo stocks. There are many of them, you can find the desired picture there in most cases.

6. Insert beautiful tables and charts

How to give a presentation

1. Rehearse

2. Talk to the audience

3. Be aware of time

Microsoft PowerPoint is a powerful set of tools for creating presentations. When you first learn the program, it may seem like it's really easy to create a demo here. Maybe so, but most likely the result will be a rather primitive version, which will be suitable for the most minor displays. But to create something more complex, you need to dig deep into the functionality.

First of all, you need to create a presentation file. There are two options here.

Now that PowerPoint is running, we need to create slides - frames of our presentation. There is a button for this "Create slide" in the tab "Home", or a combination of hot keys "Ctrl" + "M".

Initially, a title slide is created on which the name of the presentation topic will be shown.

All further frames will be standard by default and have two areas - for title and content.

A start. Now you just need to fill your presentation with data, change the design, and so on. The order in which you do it doesn't really matter, so the following steps don't have to be done sequentially.

Customizing the appearance

As a rule, the design is customized even before filling the presentation with data. For the most part, they do this because after customizing the appearance, existing website elements may not look very good, and the finished document has to be seriously reworked. That’s why most often they do it right away. To do this, use the tab of the same name in the program header, it is the fourth one from the left.

To configure you need to go to the tab "Design".

There are three main areas here.

It’s worth talking about the last option in a little more detail.

Button "Background Format" opens an additional side menu on the right. Here, if you install any design, there are three bookmarks.

These tools are quite enough to make your presentation design not only colorful, but also completely unique. If the presentation does not have the specified standard style selected by this time, then in the menu "Background Format" there will only be "Fill".

Customizing your slide layout

As a rule, before filling the presentation with information, the format is also set up. There is a wide range of templates for this. Most often, no additional layout settings are required, since the developers provide a good and functional range.

If, nevertheless, there is a need to create a slide in a layout that is not provided for by standard templates, then you can make your own blank.

When all work is completed, press the button "Close sample mode". After this, the system will return to working with the presentation, and the template can be applied to the slide in the manner described above.

Filling with data

Whatever is described above, the main thing in a presentation is filling it with information. You can put anything into the show, as long as it fits harmoniously with each other.

By default, each slide has its own title and a separate area is allocated for this. Here you should enter the name of the slide, the topic, what is being discussed in this case, and so on. If a series of slides talks about the same thing, then you can either remove the title or simply not write anything there - the empty area is not displayed when showing the presentation. In the first case, you need to click on the border of the frame and press the button "Del". In both cases, the slide will not have a title and the system will mark it as "nameless".

Most slide layouts use "Content Area". This area can be used both for entering text and for inserting other files. In principle, any content added to the site automatically tries to occupy this particular slot, adjusting its size independently.

If we talk about text, it is easily formatted using standard Microsoft Office tools, which are also present in other products of this package. That is, the user can freely change the font, color, size, special effects and other aspects.

As for adding files, the list is wide. It can be:

Images;
Mathematical, physical and chemical formulas;
SmartArt diagrams, etc.

A variety of methods are used to add all this. In most cases this is done through the tab "Insert".

Also, the content area itself contains 6 icons for quickly adding tables, charts, SmartArt objects, pictures from your computer, images from the Internet, and video files. To insert, you need to click on the corresponding icon, after which a toolkit or browser will open to select the desired object.

The inserted elements can be freely moved around the slide using the mouse, manually selecting the required layout. Also, no one forbids changing sizes, position priority, and so on.

Additional functions

There are also a wide range of different features that can enhance your presentation, but are not required to be used.

Setting up a transition

This point half relates to the design and appearance of the presentation. It is not of such primary importance as setting up the external one, so it is not necessary to do it at all. This toolkit is located in the tab "Transitions".

In area "Go to this slide" There is a wide selection of different animation compositions that will be used to transition from one slide to another. You can choose the one you like best or that suits the mood of the presentation, and also use the customization function. There is a button for this "Effects Options", each animation has its own set of settings.

Region "Slide Time" no longer has anything to do with visual style. Here you can adjust the duration of viewing one slide, provided that they change without the author’s command. But it’s also worth noting here a button that is important for the last point - "Apply to all" allows you to avoid manually applying a transition effect between slides on each frame.

Animation settings

You can add a special effect to every element, be it text, media, or anything else. It's called "Animation". The settings for this aspect are located in the corresponding tab in the program header. You can add, for example, animation of the appearance of an object, as well as its subsequent disappearance. Detailed instructions for creating and setting up animations are in a separate article.

Hyperlinks and control system

In many serious presentations, control systems are also configured - control keys, slide menus, and so on. All this is done by setting up hyperlinks. Not in all cases such components should be present, but in many examples it improves perception and systematizes the presentation well, practically turning it into a separate manual or program with an interface.

Bottom line

Based on all of the above, we can come to the following most optimal algorithm for creating a presentation, consisting of 7 steps:

Create the required number of slides
It is not always possible for a user to say in advance how long the presentation will be, but it is best to have an idea. This will help in the future to harmoniously distribute the entire amount of information, configure various menus, and so on.
Customize visual design
Distribute slide layout options
To do this, either existing templates are selected, or new ones are created, and then distributed to each slide separately, based on its purpose. In some cases, this step may even precede setting the visual style, so that the author can adjust the design parameters exactly to the chosen arrangement of elements.
Enter all data
The user enters all the necessary text, media or other types of data into the presentation, distributing it across slides in the desired logical sequence. All information is edited and formatted immediately.
Create and configure additional elements
At this stage, the author creates control buttons, various content menus, and so on. Also, often individual moments (for example, creating slide control buttons) are created at the stage of working with frame composition, so that you do not have to manually add buttons each time.
Add secondary components and effects
Setting up animation, transitions, music, and so on. Usually this is done at the last stage, when everything else is ready. These aspects have little impact on the finished document and can always be abandoned, which is why they are dealt with last.
Check and correct defects
All that remains is to double-check everything by running the preview and make the necessary adjustments.

Additionally

At the end I would like to mention a couple of important points.

Like any other document, a presentation has its weight. And it gets larger the more objects are inserted inside. This is especially true for music and video files in high quality. So you should once again take care to add optimized media files, since a multi-gigabyte presentation not only poses difficulties in transporting and transferring to other devices, but can generally work extremely slowly.
There are various requirements for the design and content of a presentation. Before starting work, it is best to find out the regulations from the management, so as not to make a mistake and not come to the need to completely redo the finished work.
According to the standards of professional presentations, it is recommended not to create large piles of text in cases where the work is intended to accompany a speech. No one will read all this; all the basic information must be spoken by an announcer. If the presentation is intended for individual study by the recipient (for example, instructions), then this rule does not apply.

As you can understand, the procedure for creating a presentation includes many more possibilities and steps than it might seem from the very beginning. No tutorial will teach you how to create demos better than just experience. So you need to practice, try different elements, actions, look for new solutions.