The coolest slogans. Slogan for advertising: the best and worst examples. How to come up with a successful advertising slogan

Slogans, mottos, slogans: Advertising

I always stand on good location.
NEWS OUTDOOR, outdoor advertising operator. Motto on the territory of the Russian Federation, 2011

I work without breaks for lunch and sleep.
NEWS OUTDOOR, outdoor advertising operator. Slogan for the Russian Federation, 2010

I will put all my wide-format soul into the matter.
NEWS OUTDOOR, outdoor advertising operator. Slogan on 6x3 billboards, 2010

I work in harsh winter conditions.
NEWS OUTDOOR, outdoor advertising operator. Slogan on lightboxes with scrolling surfaces, 2010

We talk about ENTERTAINMENT 25 different ways both outdoor and indoor.
NEWS OUTDOOR, outdoor advertising operator, 2007

Attention to people - attention to people.
NEWS OUTDOOR, outdoor advertising operator. Image slogan, 2007

Can you imagine? We implement.
You imagine. We make it happen.
JAMUTE, audio production. Slogan in Brazil, 2011

The sooner your ad is here, the better.
The sooner you advertise here, the better.
INTERBEST OUTDOOR, outdoor advertising operator. Slogan in New Zealand, 2010
The fat guy got rid of some of his clothes every week. Just as he was about to pull off his underpants, a life-saving advertisement appeared: “Oof! Thank you, Radio 2

Ideas light up the stars.
Ideas for star performance.
ADV, international advertising holding. Corporate slogan, 2009

Making fantasies sweeter.
Making imaginery sweeter.
CANDYLAB, advertising agency. Promoslogan, 2009
Candy - candy, English.

In our agency, 21 healthy hearts work for 72 million livers, 144 million kidneys, 72 million lungs, 16 million prostates, 28 million pairs of breasts, 72 million hearts.
In our agency, 21 healthy hearts work for 72 million livers, 144 million kidneys, 72 million lungs, 16 million prostate glands, 28 million pair of breasts, 72 million hearts.
TAZEFIKIR, advertising agency in Turkey in the field of medicine. Promoslogan, 2009

We're looking for an aspiring media planner to work with numbers.
We need junior media-planner to work with numbers.
BBDO Central Asia, advertising agency. HR service slogan, 2009
The trick is that all the letters in the English phrase are replaced by Arabic numerals, rotated by 90, 180, 270 degrees or around their axis

Good innovation.
Good innovation.
DENTSU, advertising corporation. Image slogan

Media planning fanatics.
Fanatics of media planning.
MEDIAPOOL, media agency in Vilnius. Image slogan
Spots reminiscent of the logos of Apple, McDonalds, Nike... and Mikhail Gorbachev with a clean bald head

What if digital capture no longer meets your needs?
As if digital capture didn't have enough challenges already.
KODAK Vision3 250D Color Negative Film, professional film. Southeast Asia, 2009

How do you talk about the DAGO studio - “she” or “it”? DAGO is us, in the third person it turns out to be “they”. We produce commercials.
DAGO, production. Headline and slogan of advertising in Russia, 2008

Big dialogue in a small format.
KOMMERSANT, daily newspaper. Slogan for a service for placing lowercase and small-format advertisements (Classifieds), 2008

We have nine such heads.
ADW GROUP, advertising agency, Rostov-on-Don. Image slogan, 2008
Depicted in a sectional view of the “head of an advertiser.” Head full of vivid images

Adequate, but creative. Creative, but adequate.
ADEKVAT, advertising agency, Moscow. Image slogan, 2008

Stop sucking your paw! Paw.
FRESH BLOOD, competition for young creators; slogan calling for participation, 2008

Letterpress printing. Very.
Printing house in Moscow. Advertising slogan in Runet, 2009

Royal seal.
ALMAZ-PRESS, printing, 2008
In the photo - the original seal of Catherine II

Beyond the horizons.
Beyond horizons.
GOLDEN DRUM, advertising festival in Portorož, motto of the 14th festival, 2007

For an apple!
RED APPLE, Moscow International Advertising Festival, festival motto 2007

For those who are not shy about saving on outdoor advertising.
ATOR, outdoor service, 2007

High quality stamp!
GERMAN PRINTING FACTORY, printing, 2007
Depicts a gold bar with embossing of the highest standard

Warm up your brains!
III CREATIVE CAMPUS in Egypt, 2007
Drawing of a brain in swimming trunks

The naked truth: wonderful climate, super-locations, modern equipment, open budget, professional team, low prices, perfect casting, attractive nightlife.
TANDEM, production, Romania, approx. 2005
Naked girl jumping against the backdrop of the Ceausescu Palace. The inscriptions seem to cover the intimate parts of the model and are located on the poster with meaning, for example, “Low prices” - at the bottom

Every big city in the world has a couple of secret places. Olga. Big new little thing.
OLGA, production, Argentina, ca. 2005

Where do great ideas become great videos? Bring yours.
PELICAFILMS, production, Argentina, ca. 2005

We write texts for the winners.
COPYWRITER, creative agency. Image slogan in Runet

A seal meant for the great.
LONDON GRAPHICS CENTER

Advertisements are the engine of trade. (original title)
The advertisement is engine of the trade. (latest version)
CENTRAL OFFICE OF ANNOUNCEMENTS OF THE TRADING HOUSE “L. and E. METZEL & Co., a prototype of a modern full-service advertising agency. Advertising slogan, first in St. Petersburg, then in Moscow, 1878. Russian advertising dates back to the opening of the Metzel Office

Despite its apparent simplicity, creating an advertising slogan is hellish work. Ideally, you need to contain everything in 3-4 words:

• Benefit of the product for the consumer
• Company philosophy
• Stand out from the crowd of competitors
• Evoke the right emotions
• Make the company's products memorable

The main thing is that the slogan should be firmly ingrained in memory. Preferably in the subconscious. Create a lasting association at the right time. Essentially, it combines incompatible things: creativity, simplicity and information content. Therefore, it takes days, weeks and even months to come up with the simplest phrase at first glance. And then every few years they change it to a more effective one.

A slogan is expensive. Some specialists charge $100-200 or even more for it. Behind 3-4 words are weeks of studying the market niche and determining the positioning (USP) of the company.

Those who claim that they don’t pay attention to annoying advertising are usually lying to themselves and those around them. There are very few who are truly principled. When we stand in front of a window and choose, for example, toothpaste, we first of all remember the reviews of our friends. If there are none, then advertising pops up in your memory. And along with visual images, this same slogan appears in memory. Trust arises: these people at least spent money on advertising, or else they’re just some kind of no-name.

The goal of a slogan is to create a strong first impression. The clothing of the company by which they are greeted. Nokia connectingpeople. (Nokia unites). McDonalds . Iloveit. Don't slow down - grab a snicker.L'Oreal. You deserve it. Rafaello . Instead of a thousand words. Yes, one worthy slogan can easily replace a thousand words. I'm not kidding.

Of course, an ideal is only an ideal because no one can achieve it. Even the most successful and large corporations can rarely boast of a truly high-quality slogan, reaching the heights of success solely due to the quality of their product and successful advertising texts. In this article I will give the most successful examples of advertising slogans for companies.

Examples of advertising slogans for Apple

Let's look at examples of slogans for Apple. Its main motto is “ Think differently" There is a special deep meaning hidden in these two words. After all, there is a special layer of people who want to show others that they are different from them. By betting on feature, Apple played on this, successfully taking 90% of the profits from the smartphone market. Now let’s look at examples of slogans for a company separately:

IPhone. Apple is reinventing the phone.

IPhone 3G. The iPhone you've been waiting for.

iPhone X . Hello future.

I hope the iPhone needs no introduction. This is a stereotypical indicator of success. The newer the iPhone, the more successful person. If the first iPhone really was a role model for future smartphones, then other iPhones simply exploit their own popularity as an expensive trinket.

IPhone 5. The biggest thing to happen to the iPhone since the iPhone.

Along with its popularity, the size of the display stands out.

IPhone SE . Small form at its best.

Mac mini . Giant in mini format.

Here, on the contrary, the small size is presented favorably.

iPhone 5S. Ahead of thinking.

IPhone 8. Shining Mind.

iPad Pro . Anything will get better.

The focus is on speed of work.

MacB ook Air . For a whole day of accomplishments.

The key indicator is a powerful battery.

iMac . The clearest view of things.

And here they praise the display.

Conclusion: All of the above advantages are mostly implemented in one model. Moreover, manufacturers may well make the perfect phone with a powerful processor and battery, but they don’t want to do it. Because they want to get the most out of development.

People justify the technical characteristics of the latest iPhone as a plausible excuse to join a closed caste of successful people

Examples of advertising slogans for clothing companies

As examples of advertising slogans for clothing companies, let us recall the instantly recognizable slogan of Nike in all countries of the world: Just do it. "Just do it". These three words have it all: a call to action (including shopping in a clothing store), motivation to play sports, and a philosophy of life. active people. The neutral and positive inscription turned Nike into a mass cult.

Also notable are examples of advertising slogans for Adidas companies. The motto “Impossible is nothing” is also great at motivating people to achieve their goals, and has made the brand's clothing an instantly recognizable cult. In some languages, the word Adidas has become a common noun. For example, in Polish language the word "Adidas" means "sneakers".

Using the example of the slogan for the Xerox company “ We taught the world to copy “You can see how much the slogan influences the company’s image. Having chosen a narrow niche in the slogan, they became the clear leader in sales of copying equipment, making the word “copier” a common noun. This was a double-edged sword. When Xerox decided to start producing computers, a huge fiasco was guaranteed. Customers were not willing to buy from Xerox something that could not copy information from one sheet of paper to another.

Examples of an advertising slogan for a car

New cars are mainly bought for image, even if they are workhorses. Therefore, examples of a slogan for a company are the most eloquent here.

Toyota . Manage dream.

Toyota . Strive for the best.

They seem like simple slogans, but there’s something catchy about them.

Ford . Get in and drive (USA).

This example of a slogan for Ford is simply captivating in its simplicity. Indeed, I want to sit down and go.

Ford . Feel itFeel the difference.

Each car model is different from the other, but the American automaker made it a slogan.

Let's look at the slogans of the German automobile industry:

Mercedes– we are the best on land, water and air.

Mercedes. The best or nothing.

Mercedes. Like no one else.

BMW. All-wheel drive and everything is under control.

MercedesGLE. Be the best on any road.

Mercedes new S-class. Experience intelligence in motion.

Mercedes C-class. The best does not need an alternative.

Mercedes E-class. A masterpiece of intellect.

Mercedes B-class. For all the best in life.

Mercedes G-class. The first on any road.

MercedesAMGGT-roadster. Feel the adrenaline rush.

Examples of an advertising slogan for a hotel

An extremely successful example of a slogan for a company Hilton: « Take me toHilton" (TakemetotheHilton) . Firstly, at least middle class people take taxis to the hotel. There is obvious selection target audience. Secondly, when a person arrives in an unfamiliar city, he is confused and feverishly thinking about where to stay. And when the taxi driver asks where to take him, a ready-made answer pops up in his head. Therefore, a simple, at first glance, slogan helped this hotel chain become instantly recognizable in many countries around the world.

Examples of an advertising slogan for a pharmacy

A few seemingly obvious phrases helped these pharmacy chains grab a decent piece of the pharmaceutical market.

Everything you need for health.

Low price pharmacy.

Your healthy choice.

A pharmacy I trust.

Examples of an advertising slogan for a travel agency

But here the key task is to entertain. It is better to connect the emotional component.

Alle-op and you are in Egypt.

Let's taste the exotic.

New Year's holiday in style.

Türkiye. Open to everyone.

Visiting the best places in the world is affordable and convenient.

Even more sun.

An example of an advertising slogan for a construction company.

We build your order for you.

Urgent objects are given priority.

Examples of an advertising slogan for a transport company

In most cases, people don't send packages very often. But if you really need to do this urgently, advertising slogans immediately come to mind.

FedEx. All over the world on time.

DHL. For great values, think DHL.

Examples of slogans for an advertising agency

An advertising agency without a slogan is like a shoemaker without boots. The most successful examples slogan for the company that I took from the slogan database.

RA "Promotion". We make you money

Mass Post . New heights for your business

RA "Innovative Technologies" . New horizons for successful business

Order an advertising slogan from a copywriter

If you carefully read successful examples of slogans for a company, you will notice one pattern - they are all in tune with the problems of customers. They eat into the subconscious and answer the question posed at the right moment when choosing a product.

But don’t mindlessly copy from your competitors. It's like taking a passport with a photo of another person for your own needs. After all, you already have a USP, don’t you? No matter how much you fake an acorn, a mighty oak will never grow from it. Keep this in mind when you come up with a slogan for a company yourself or decide to order an advertising slogan from a copywriter.

WITH Best wishes,

If I don’t stand for myself, then who will stand for me?

So do it!

Don't drag out your problems for the rest of your life.

Think about the upcoming victories!

There are no limits to making your dreams come true!

I am the first!

I know what I'm worth and what I want from life!

The most amazing thing in this life is that you can sculpt yourself the way you want.

The best way to get rid of fear is to face it, not every tiger can handle it.

Either you control your consciousness, or it controls you.

Remember, the strongest defense is the absence of fear. And in order to lose it, you need to be sure that you are the strongest person. Every person should love and respect themselves.

I can do anything, I just have to want it!

You are the architect of your own happiness.

Yes! I want this!

Never lose respect for yourself!

Success requires no explanation, failure requires no excuses

Take responsibility for your life.

A person should always set goals for himself in life and strive to achieve them. He must only go forward.

Learn to look people in the eyes.

Those who succeed in life do not blame others.

It's hard for you, I know, but you can handle it.

Set yourself a goal and go towards it firmly.

Do the wrong thing. What you like and what you need.

Obstacles exist to be overcome.

Learn to control yourself, do everything in the best possible way...

Be your own strictest judge.

You stumble more when you run away.

You have choices and power you don't even know you have.

The future is today, there is no tomorrow, and don’t wait for the day of deliverance to come, it has already arrived.

Before you can learn to control the power contained in the grain, you must learn to control yourself.

A person is paid for his ability to do something. And from here the consequence is that they pay a lot of money for the ability to produce something that has even greater value.

Shall I try just once?

If you don’t know where you are going, you need to be very careful, otherwise you may not get there.

Follow the intended path persistently and consistently.

Act as if...

When you work hard and put your soul into your work, you achieve success.

I realized that if you want to achieve success, you have to work hard and that those who only complain will never reach the top.

Try your best and you will achieve your goal.

With effort you can achieve anything you want.

Life is a fight.

A good deed is never done in vain. Sooner or later it will return to you.

Courage lies not in the absence of fear, but in overcoming it.

The soul strives for selflessness, the body is filled with selfishness. We ourselves must establish the balance.

Perseverance brings success.

To conquer the world, you need to conquer your will.

I!!! Want!!!

There is a law in human relationships: how we present ourselves is how we are perceived.

I can’t believe that while remaining a slave to his weaknesses, a person will be a fighter in life.

Self-control is a person’s power over himself - this is the suppression of his habits, fears, laziness, reflexes in order to achieve a goal - this is the ability to suppress the sensual side of his psyche, the ability to resist temptation.

Is the choice still mine?

I am the master of my world, and only I can change it.

I live in a world of limitless possibilities!

When striving for something, you must believe in yourself.

Oh life you are beautiful, oh life you are beautiful, believe me.......

I want, I will, I must...

I am a winner!!!

I have a choice now, don't I7

If you do not conquer yourself, you yourself will be conquered.

Life is the only reward in the evolution of the soul...

Consider yourself lucky.

Don't shy away from making decisions

Love yourself

Consider everything achievable.

Consider all events as favorable.

Always finish what you start...

Live large, allow yourself excesses...

Don't compromise...

Don't share your secrets with anyone.

Be patient.

Stand up for your rights.

Focus on what you have achieved.

You are always the best.

If you want to be happy, be it!

In this life it is not difficult to die, but to make life much more difficult...

Live in a compartment for one day.

Don't waste all your energy looking at the outlines of distant horizons.

Hourglass: grain of sand by grain of sand, case by case.

Today a new life begins...

Where the spirit goes, the body follows.

“He understands that he had no life, that he passed by it, and now nothing can be changed...”

Today is the only thing we own. Only in him can we be completely sure...

First understand, then decide.

Convince yourself that you can succeed and success will come to you.

An essential element in life is unshakable faith in yourself.

Qualities necessary for the development of hypnosis: - self-confidence

Self-control

Hardness

Patience

When things get hard, the spirit is the first to give up, not the body.

You are a frank person, you have serious obligations to yourself and your loved ones. Make a commitment - study the problem in detail and begin to act, using your full personal potential.

I won't be afraid, I won't worry. If I have at least one chance, I will not miss it, I will live!

It is better to burn out from work than to wither from boredom.

Life is too short to be petty.

Lord, grant me the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference.

It is not the blind man who is unhappy. And the one who cannot tolerate blindness.

Our way of thinking has a striking effect on our physical capabilities.

Let's fight for our happiness!

We live the way we deserve.

The body is stupid and you shouldn’t forget about it.

Stop apologizing for no reason.

First you need to try to love your bodily shell.

You are your body, and aversion to it means not accepting yourself as a human being.

In fact, the happier you make yourself, the higher your intelligence potential.

No complaints about circumstances that we cannot change.

If you repeat something often enough, it will become part of you.

The basic law of possession: use it, otherwise you will lose it.

A person has limitless energy at his disposal, if only he knows how to get it, he will achieve everything.

Life is not worth a penny if you live it like a worm.

Anyone who thinks they don't have enough time physical exercise, sooner or later you will have to make time for illness.

It is impossible to please everyone.

There are two types of people: some enter the room with the words: “Here I am,” and others: “Here you are!”

Too late we realize that the meaning of life is to live it, enjoying every day and hour given to us.

It's a disease. The disease is severely advanced if you change your position at the slightest sign of disapproval from the outside.

Everything that a person can imagine, everything that he believes in, it is all achievable.

A person does not suffer defeat until he admits defeat.

Don't drag out your problems for the rest of your life.

There are no limits to the mind except those we set ourselves.

Repeating an order addressed to the subconscious. The only way to consciously develop faith.

Self-discipline is the hardest and most important of all the jobs in life.

Do not wait. The right moment may not exist. Start immediately and act with all the means you have.

If you know what you want, you will achieve it

It is well known that if a statement is repeated many times, you begin to believe in it, regardless of whether it is true or false. Each person is what dominates his consciousness, what he allows to dominate. The thoughts that a person consciously introduces into his consciousness constitute the driving force that directs and controls every movement of a person, his every action and deed.

You have to fight. You must believe in yourself. You must know what is really hidden within yourself.

Every mental impulse that repeatedly enters the subconscious is eventually perceived by it and converted into a physical equivalent.

Never give in.

I will achieve my goal! I won't give in to anything or anyone anymore. I will fight and victory will be mine.

Inaction sets you back. Start your fight right now!

Whose life am I living, exactly?

People with courage and character are always inconvenient for others.

Life is either a risky adventure or nothing at all.

Think about it, you are free! You can go wherever you want! Everything is available1 Everything is real! So what are you waiting for?

Now I'm the head of everything!

Beware of your own indecision. After all, lack of determination always leads downward!

Don't shift responsibility for your life to others.

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Each nation has its own sayings and proverbs that characterize a certain charter of life, traditions, customs and rules of behavior. Business is an international phenomenon, so there are also “proverbs” here, knowing which you can radically change your vision of business, its structure and methods of development.
So, today we will talk to you about 9 of the most radical, but at the same time interesting, slogans. I advise you to read the article to the end, because it contains information from personal experience, advice from successful businessmen, and simply certain recommendations that have been read in dozens of business books. Not all recommendations will be related to me, and some of them are excerpts from stories of successful businessmen, mainly in the USA or Europe. I am sure that we have a lot to learn from them, to adopt experience in doing business and organizing a business.

Break the rules, not the fates

The ability to deviate from the rules and break them to please the buyer is an indicator of the flexibility and care of a businessman for his clients. There are situations when something goes wrong, and you need to move away from established rules, corporate ethics, or company attitudes. By doing this, you show the client that you are not an ordinary man in the street, that you value him and are ready to make concessions in order to maintain good, partnership relations.
This happened to me quite recently. I booked a hotel room online. Upon arrival, it turned out that I had not provided some information and they could not confirm my reservation. Since it was a holiday, there were no available rooms, and I didn’t really want to look for another hotel either. How nice it was when the manager made concessions, made an exception, and helped me in this confusing situation.

Create symphonies, not deals

One day I was walking with a girl through the small streets of Palermo. We wandered into an unknown area and came across a nice jewelry store. It was there that Marie, my girlfriend’s name, found a beaded necklace that she had been talking about for a long time. We bought it, and at the moment when Marie went to admire the mirror, the owner of the store came up to me and quietly asked the girl’s home address, because she wanted to send a small postcard on which personal gratitude for the purchase would be written by hand.
Of course, I gave the address, and by the time we got home, the postcard had already been delivered. It’s impossible to convey the emotions that were inside. This is not an ordinary service, this is a kind of miracle, music, a symphony that will play in the soul for a long time.
Try to make sure that all clients, after any transaction, no matter how big or small, remember you with reverent and warm feelings.

Create with inspiration, not a template

Only something that comes from the heart, that you feel in your gut, and understand that it is worth it, can bring good results. Remember that you should always do what you love, you need to have a creative approach to business, while breaking all stereotypes and templates.
Never listen to those who say that you are doing something wrong, that your idea is not promising just because no one has tried it before. When I hear statements like this, three cases immediately come to mind:
1., and his automobile empire. But at the beginning of his journey, as Henry himself said, many people dissuaded him from investing money in incomprehensible mechanisms. For what? After all, there are horses that do great.
2. Telephone. At one time it was also considered an unnecessary invention. The first telephones could transmit sound from room to room, and then they thought that this was their maximum. And who needs such a device, you can say so.
3. Computers. The very first of them were huge, the size of a room. Skeptics even then said that they had no future, that they were slow, huge, and completely impractical.
But let's look at modern world. Cars, Cell phones, personal computers are three things without which it is hard to imagine modern society.

Earn respect, not money

I once asked a businessman friend of mine who owns a multi-million dollar company what he thinks about respect. The answer was simply brilliant, there’s nothing more to add.
Respect creates loyalty. This means that employees will stay at work longer without feeling disadvantaged, customers will be happy to place orders, suppliers will ship goods in installments without any problems, and competitors will admire your ability to organize everything correctly.
Respect is what you should strive for. Respect others, and then they will respect you. And over time, earnings and good profits will appear.
Ask yourself: “Every time you transact, do you treat your customers with respect?”

Give gifts, not problems

If your gift does not bring joy to the recipient, then it is not a gift. If you want to receive praise or some other thing in return, then this is also not a gift. If people must fulfill certain conditions in order to receive something, then what kind of gift is it? Follow the idea that what you are going to give should penetrate the person’s soul, stay there for a long time, be remembered and make a certain contribution.
If this does not happen, then I assure you that one day your gift will go into a box with unnecessary things, or into the trash bin.
Also remember that your gift should not be a burden and should not encourage a response. Remember, what gifts did you give, and were they truly valuable?

Use human capabilities, not computers

We live in the era of computer technology, and the fact that the client communicates with a living person is very important. Often big companies, which seem to lead the right policy, for the sake of the budget, they are reducing the number of workers, replacing them with soulless machines. The client does not communicate with the manager, but receives all information from electronic terminals, upon request by e-mail, comes a standard robot-generated response. But, as research by US scientists has shown, customer loyalty increases if competent people work with them, namely people, not robots.
Various terminals reduce application processing time, reduce personnel costs, and reduce the possibility of errors, but at the same time, the relationship between buyer and seller becomes “cold.”

Make art, not templates

Everything you do and what you plan to present to clients should be a kind of art. I have a favorite coffee shop. It is small, located in a quiet street, and, as a rule, there are regular visitors there. One thing that holds everyone back is that the owner of this establishment brews the coffee herself, but does it with special sophistication. She decorates every latte she makes. He draws various landscapes, drawings, and portraits on chocolate foam.
And every time a new drawing is obtained. It’s nice to know that you are not treated in a stereotyped manner, but are given an individual approach. Next time you make brochures, leaflets, flyers, think about whether this will interest a person and influence his decision to become your client. There is a great saying: “Treat people the way you want them to treat you.” It's the same with business. Create projects that you would like to use yourself.

Send love, not a sales pitch.

Over the course of my life, I have read dozens, or even hundreds, of different commercial proposals. Some got boring after a few seconds, some I finished reading but put aside, and there were others that stuck. What's the problem? Most commercial proposals are written dryly, with callous facts, without emotion, and most importantly, without love. No matter how it sounds, you must be bolder and send letters of love.
A friend of mine owns a record company. He often sends out proposals to different companies, but the responses were so few that he wanted to hang up his hands. One day he decided that the problem was in the approach itself. All yours commercial offers started something like this:
“Guys, we are sincerely glad to see you and the possibilities of future cooperation. We write this proposal with a feeling of love, from the bottom of our hearts. Perhaps this is stupid, perhaps you have never received anything like this before, but you cannot control your feelings. And although we have enough work to do, we see that mutual cooperation will bring results for both you and us.”
Quite unusual, right? But that was the intention. Many people read the sentence to the end, because it is warm, causes a smile and positive thoughts. After the company began to practice such “letters of love,” things began to noticeably improve. Many partners, good contracts, big fees. The main thing is to do everything without falsehood; if you feel something, then write about it in a letter. Do not put on a “love mask”, because hypocrisy and deception will not get you far.

Build bridges, not obstacles

Any problem is not a problem at all, but an opportunity. But it can only become an opportunity when you realize it. Believe me, if once you can learn a valuable lesson from a problem, then in the future it will be included in good habit. In fact, there will be no obstacles. You will be able to build bridges every time an obstacle appears on the way.
This life principle is very important, and everyone follows it. successful people. There is no point in being upset, upset, or afraid of difficulties. You just need to learn to take everything for granted, learn a valuable lesson from everything that happens, and then build your life in such a way that such problems bypass you.

Slogans, mottos, slogans: Stores

Love for bargains? This is our family!
SURNAME, department stores sales. Advertising in the Russian Federation, 2011

Our prices are a real treasure!
SURNAME, department stores sales. Discount season slogan, 2009

Price crash! 50% 70% 90%!
FAMILIA, department store chain. Sales slogan in Russia, 2008

15 days that will rock your wardrobe.
FAMILIA, chain of “department stores of sales”, slogan of the discount season, 2008
The metro sticker depicts Evgeny Skidkin, Natalya Razumnaya, John Sayles

299:00 in favor of the buyer.
PEREKROISTOK, supermarket chain. Advertising in Russia and Ukraine, 2011
Each product has its own “account” numbers

Eat more meat.
CROSSROADS, network grocery stores. Slogan on behalf of a rooster and hen calling for beef, 2009

Start in Knightsbridge, visit forward-thinking shoppers' favorite department stores, climb exotic staircases and let Piers in his pinstriped suit show you the magic of the latest high definition screen... Then go to dixons.co.uk and buy it.
Get off at Knightsbridge, visit the discerning shopper’s fave department store, ascend the exotic staircase and let Piers in the pinstripe suit demonstrate the magic of the latest high-definition flatscreen… Then go to dixons.co.uk and buy it.


DICONS, online sale household appliances and electronics. Headline and slogan in the UK, 2009
Knightsbridge is an expensive area in London. Piers Morgan is a popular TV presenter in Britain.

Start at the trendy end of Oxford Street, move into the super-techy rooms of London's most famous department stores and, courtesy of Marc Jacobs' sandaled AV consultant, check out this year's must-have plasma... And then head to dixons.co.uk and buy her.
Get off at the fashionable end of Oxford Street, drift into the achingly cool technology hall of London's most happening department store and view this year's must-have plasma courtesy of the sound and vision technologist in the Marc Jacobs sandals… Then go to dixons.co .uk and buy it.
Dixons.co.uk. The last place you want to look.
Dixons.co.uk. The last place where you want to go.

Enter the favorite department stores of the English middle class, stroll past the haberdashery to the electronics department, where a horribly well-mannered young man will bend over backwards to find the TV that suits you... And then go to dixons.co.uk and buy it.
Step into middle England"s best loved department store, stroll through haberdashery to the audiovisual department where an awfully well brought up young man will bend over backwards to find the right TV for you… Then go to dixons.co.uk and buy it.
Dixons.co.uk. The last place you want to look.
Dixons.co.uk. The last place where you want to go.
DIXONS, online sale of household appliances and electronics. Headline and slogan in the UK, 2009

You need to work at Eldorado!
ELDORADO, a chain of electronics and household appliances stores. Recruiting slogan, 2008

"El Dorado". Credit as you need it.
ELDORADO, a chain of electronics and household appliances stores. Credit program slogan, 2008

You need to give what you need!
ELDORADO, a chain of electronics and household appliances stores. Slogan for pre-holiday trade with discounts, 2008

Learn the right way!
ELDORADO, a chain of electronics and household appliances stores. Image slogan

For mere pennies!
ELDORADO, a chain of electronics and household appliances stores. Advertising slogan recognized as unethical

The largest store in the world.
FAMILY ROOM, home goods stores, including “the largest light store in Europe” in the Rumyantsevo shopping center, Moscow, 2009

It's easy to know where to buy.
FAMILY ROOM, furniture hypermarket in Moscow, 2009

The third one eats for free. 3 products for the price of 2.
KOPEYKA, retail chain. Motto of the discount season, 2009

No one will miss the sale!
Sale is a terrible force!
TEKHNOSILA, stores of household appliances and electronics. New Year's sale slogans, 2009

Time for immodest proposals.
TEKHNOSILA, stores of household appliances and electronics. Motto in support of favorable prices for customers and instant prize draws, 2009

Common sense stores.
TEKHNOSILA, stores of household appliances and electronics. Image slogan in Russia

We throw off the excess.
KASHIRSKY Dvor, shopping complex. Motto in Moscow and the region, 2009
The girl on the banner is throwing off more and more “extra” clothes as discounts increase.

1. Reduce prices. 2. Increase discounts to 30%. 3. Gifts for every buyer. CEO SC "Golden Pride".
GOLDEN PRIDE, chain of jewelry stores, Russia, 2009

Love what you buy.
Love what you buy.
CONSUMERSEARCH.COM, product and price comparison service. Image slogan

Mmm... Discounts.
CAMPER, a chain of mono-brand shoe stores. Slogan for special offers, 2009

New mood.
MEGA, family shopping centers. Slogan for the New Year, December 2009

Pack your summer!
MEGA, family shopping centers. Advertising slogan in Russia, 2009
A list of brands in Mega for the summer is provided

Everyone has their own gift.
Each has its own gift.
MEGA, family shopping centers. Sales slogans on the eve of February 23 and March 8, 2009

When buying gifts in MEGA, receive your gift CHECK. Check your gift CHECK.
MEGA, family shopping centers. Lottery slogan among buyers, 2009

From the covers to your wardrobe!
MEGA, family shopping centers. Advertising slogan in Russia, 2009

Everyone has their own Santa Claus.
Each has its own Snow Maiden.
MEGA, family shopping centers. Advertising slogan in Russia, 2008
Portrait of Santa Claus, made up of gifts for young men. Portrait of the Snow Maiden, composed of gifts for girls-girls-women

Everyone has their own.
MEGA, a network of family shopping complexes. Image slogan in Russia, 2008

Global insulation in MEGA!
MEGA, chain of shopping and entertainment centers, autumn 2007

Oooh, I don’t understand this at all! Only at Ion they will set everything up for you and teach you how to use it.
ION, a chain of electronics stores. Slogan on behalf of Santa Claus, December 2009

Holiday at home!
OBI, shops building materials. Slogan for the New Year, December 2009

Repair. Country house. Profitable.
OBI, building materials stores. Image slogan, 2009

We build profitable relationships.
OBI, stores of goods for construction, home and garden. Image slogan, 2008

I'm slashing prices to the bone!
Beware, price mayhem!
The buyer is our everything!
MEDIA MARKT, a chain of electronics stores. Slogans for New Year's trade, December 2009

Eh, “Pyaterochka”! Oh yes mother!
PYATEROCHKA, retail chain. Slogan on the territory of the Russian Federation, 2009

Vovochka has two marks, and Pyaterochka has quality.
PYATEROCHKA, retail chain. Advertising slogan in Russia

This is where we need to go!
TWINSTOR, trade and exhibition center in Moscow, 2009

If you don't see what you came for, you're in trouble. Right place.
Optical store

The focus is on the price!
Svyaznoy, a network of communication stores. Slogan of the promotion, in which the buyer will be awarded reward points when purchasing Sony cameras, 2009

30 DAYS BEFORE THE CLOSING OF THE SEASON.
Slogan in a Moscow store window, 2009

Your mood is what you wear today.
QUELLE, clothing trade by catalogue. Advertising slogan in Russia, 2009

Combine with a good mood.
The perfect wardrobe without leaving home.
What suits you suits you!
QUELLE, clothes - by mail. Advertising slogans in Russia, 2008

Good florist.
Handwritten poster in the underground passage between the Maly Theater and the Metropol Hotel in Moscow, August 2009

We are friends with discounts.
Children's goods store in Moscow, 2009

Discounts are growing.
MASK, jewelry store on Arbat in Moscow, 2009

Let everyone say Aswaaq.
Let's all speak Aswaaq.
ASWAAQ, a chain of stores in United Arab Emirates. Image slogan, 2008

Food for pleasure.
SGOMONI, trading network. Image slogan on the territory of the Russian Federation

It's time to change clothes and have fun.
METROPOLIS, shopping and entertainment center in Moscow, 2009

A city of great opportunities.
METROPOLIS, shopping and entertainment center in Moscow. Image slogan, 2009

Real wine. Correct prices.
RELAX, wine store in Moscow, 2009

70% at our expense!
INCITY, fashion stores. Promotional campaign, in which every day from 11.00 to 12.00 there was a 70% discount in all Incity stores, Russia, 2009

Prices are knockout!
INCITY, chain of fashion stores, 2007

New spring. Old price.
FASHION & COMFORT, stores in Moscow. Advertising slogan in Moscow, 2009

Many brands - one store! Lesnaya, 51.
A secret address known throughout Moscow. Lesnaya, 51.
FIRMATO & SCONTATO, multi-brand store of clothing, shoes, accessories. Advertising slogans in Moscow, 2009

Everything is for real.
We make discounts for age.
I think it's great! (on behalf of a fashionably dressed boy)
CHILDREN'S WORLD, chain of stores. Advertising slogans in Russia, 2009

Anniversary prices for goods for the holiday.
Sound sleep is available to everyone. (“Sultan Harestua”, mattress)
Small investments for a big future. (everything for studying)
Don't miss the first call. (“Decade”, alarm clock)
Accepts a load of knowledge. (“Snille”, work chair)
Sheds light on family relationships. (“Lampan”, table lamp)
The conflict between fathers and children has been resolved. ("Poeng", armchair and children's chair)
Deals with the arrival of his mother-in-law. (“Solsta”, double sofa bed)
Four-legged family pet. (“Lakk”, side table)
Mom has an analytical mind. (“Expedit”, rack)
There is someone in the family to rely on. (“Valbjerg”, pillows)
Everything goes to the dacha. Keep the change. (goods for the garden)
No need to blame it on the dacha. (i.e. buy a new one for your dacha, and don’t dump junk there)
The cards are in your hands! (card for 30% of the cost of a Pax wardrobe upon purchase)
Save on the second half. (50% discount on kitchen fronts when purchasing a Faktum kitchen)
Fair discounts.
It's time for H! (tea cups)
Love at first dish. (kitchens)
All! There is nowhere less! All! (discounts)
30% discount in reality, not in a dream. (mattresses “Sultan”)
Every day quality guarantee for 25 years. (mattresses “Sultan”)
Women's holiday is a man's business! (present)
IKEA, home goods stores. Advertising slogans in Russia, 2009

We have a gift for inventing gifts. An IKEA gift card is unusual and practical.
IKEA, home goods stores. Slogan promoting IKEA gift cards, 2008

Every page is a favorite. New IKEA catalog 2009.
IKEA, department store. Advertising slogan in Russia, 2008

Home is the most important place on earth.
Who can resist beautiful kitchen? (kitchen "Factum")
A gift is a man's friend. (soft toy dog ​​“Gosig Terrier”)
A good gift is worth the candle. (Calt candles)
One for all, and all for one! (tables and chairs)
Gift for dessert. (dishes)
From IKEA to the cottage and relaxation to boot! (wickerwork, flowers, bonsai)
Children's products at children's prices.
IKEA, home goods stores. Advertising slogans in Russia, 2008

Learn to sleep with us.
We are not together for one night.
This buddy isn't just a one night stand.
This girlfriend is not a one-night stand.
IKEA, home goods store, sleep products - beds, blankets, pillows... Slogan of an advertising campaign in Russia, 2008

Prices frozen in the summer will remain idle for a year.
IKEA, home goods store. Advertising slogan in Russia, September 2008

Holiday for your home!

There will be no more. We have reduced prices on hundreds of products for the whole year!
IKEA, home goods store, 2007

Think bolder.
IKEA, home goods store, image slogan

I have an idea. There is IKEA.
IKEA, home goods store, image slogan in the 1990s and early 2000s

No certificate - no love.
No certificate – no love.
CROCUS CITY MALL, shopping center in Moscow. Gift certificate slogan, eve of February 14 and March 8, 2009

Gift certificate Crocus City Mall. Now you know exactly what to give her for New Year.
CROCUS CITY MALL, shopping center, Moscow, 2007

Come light.
CROCUS CITY MALL, shopping center, Moscow, 2008

Things lose value, but do not lose dignity.
CROCUS CITY MALL, shopping center in Moscow, sale slogan, 2007

Shopping as an art.
CROCUS CITY MALL, shopping center in Moscow. Image slogan, 2006

The art of fitting.
CROCUS CITY MALL, shopping center, Moscow, 2006

Time to buy.
LOTTE PLAZA, shopping complex in Moscow, winter 2009

Happy New Sale!
LOTTE PLAZA, shopping center in Moscow. Motto of the New Year's sale, 2008

Looking for furniture? Look for benefits!
GLOBUS, furniture center. Advertising slogan in Moscow, 2009

Italian fashion for Russian winter.
IVAGIO, leather and fur salons, 2009

We won't stand behind the price. Total sale.
IVAGIO, a chain of leather and fur salons in Moscow. Slogan of the discount season, 2008

We create an impression.
WORLD OF LEATHER AND FUR, a chain of leather and fur stores. Image slogan in Russia, 2008

It's a pity to give it away for almost nothing.
WORLD OF LEATHER AND FUR, Russian department store chain, sale slogan, 2008
Buyers forcefully take things from sellers

You may be confused with a star...
WORLD OF LEATHER AND FUR, chain of stores, 2007

Now or never! Super sale in March!
SOFA COLOR, furniture stores. Slogan for the period of special prices, 2009

PRICE REDUCTION by 100% of the range in January!
COLOR OF SOFAS, federal chain of salons upholstered furniture. Slogan of the discount season, 2009

Vegetables and fruits at appetizing prices.
RAMSTOR, a chain of hypermarkets. Slogan for the discount season in Moscow, 2009

Make a wish and open your eyes...
HERMES, scarves, accessories, clothing, perfumes... Slogan for New Year's sales, 2008
Store window with a scarlet Hermes tree and gifts under it

Wake up and buy it.
Chain of stores in Yekaterinburg. Seasonal sale slogan, 2008

The best thing is the necessary “Thing”!
THING, a chain of clothing and accessories stores. Image slogan, 2008

There are many bright streaks in life. Open up the spring streak!
There are many bright streaks in life. Open the discount bar.
THING, chain of clothing and accessories stores, 2008

Shooting crazy prices!
F, a chain of shoe stores. Motto of the discount season, 2008

All the best in a complex.
Family values.
GRAND, furniture shopping complex near Moscow. Image slogans

Drinks and food always available!
UVENCO, installation and maintenance of vending machines. Advertising slogan in Russia, 2008

Divine shopping.
HYMENEY, shopping center in Moscow. Advertising slogan in Moscow, 2008
Two nuns, having fallen for the “divine”, leave the Hymen with shopping bags

For ten years we have been working for those who feel the difference.
AROMATNY WORLD, Russian chain of wine supermarkets. Image slogan in Russia on the occasion of the company’s anniversary, 2008

Let's make up for the lack of joy.
EXPEDITION, online store of equipment and gifts for hunters, fishermen, tourists, motorists. Image slogan in Runet

Kiss me at Parade.
PARADE, a chain of shoe and accessories boutiques in Moscow. Advertising slogan in Moscow, 2008

Shopping with the mood!
WAY PARK, shopping and entertainment center in Moscow. Image slogan, 2008
Shopping bags smile with their hands

Buy a book. Enjoy.
BOOKBURY, a chain of bookstores in Moscow and a number of Russian cities. Image slogan

There is nothing extra in our prices.
LEROY MERLIN, hypermarket chain. Advertising slogan in Russia, 2008

Slow down, take a look!
PULMART, shopping complex on Yaroslavskoe highway in the Moscow region, 2008

We are ready for academic year. And you?
MOSCOW HOUSE OF BOOKS. Slogan of the trade campaign for September 1, 2008

Books, music, perspective.
REPUBLIC, a chain of music and book stores in Moscow. Image slogan, 2007

A win-win summer in Ile de Beaute.
ILE DE BEAUTE, a chain of cosmetics and perfume stores. Slogan of the All-Russian lottery, 2008

We're cutting prices!
KANT, sports stores. Seasonal sale slogan, 2008

25% For everyone and everything!
L'ETOILE, chain of perfumery and cosmetics stores. Discount slogan, 2009

Spring is coming. And prices are melting.
L "ETOILE, slogan of branded cosmetics and perfumery stores, 2008

My favorite bookstore!
MOSCOW, bookstore in the capital. Image slogan

Your main bookstore.
BIBLIO-GLOBUS, bookstore in Moscow. Image slogan, 2007

WE HAVE NOTHING EXCEPT a huge selection of paints, varnishes, enamels, primers, putties, adhesives, solvents, drying oils, cold galvanizing, dry mixes...
KHIMKOM, trade in building materials, Moscow, 2007

Pleasure for every day!
GLOBUS GOURMET, gastronomes, 2007

Taking two liters of milk while losing three liters of blood? Everything will change in the Age of the Platypus!
platypus, convenience stores (delivery upon request), 2007

A gift that will be appreciated.
FITNESS HOUSE, a store of good exercise equipment, Russia, 2007

Crazy days 11-14.10.2007. Crazy prices!
STOCKMANN, chain of stores, sale slogan, 2007

Let everything be YOUR WAY!
THREE FAT MEN, a chain of plus size clothing stores, 2007

VIPysknoi BAL.
TSUM, department store. Slogan for the prom season, Moscow, 2008

Anyone who doesn't wear Prada is a loser!
TSUM, department store, Moscow, 2007 (FAS recognized the advertising as inappropriate and fined the department store)

Good prices - good life.
KARUSEL, hypermarket chain, image slogan, 2007

Ironing. We love you. We wait.

A new style of caring for things.
VLADIMIRSKY PASSAGE, department store in St. Petersburg, 2007
A series of printed modules are designed as a tag sewn into clothes, with warnings about washing modes, etc.

Another world.
It's another world.
MOSCOW DUTY FREE, image slogan

Always something special.
HEINE, supply of clothing and accessories with catalog order. International image slogan

Everyone has their own Babylon.
GOLDEN BABYLON, shopping center

We know how it works.
ION, chain of digital equipment stores, image slogan

Kitty! I went to Rio, I’ll be there in the evening.
RIO, shopping and entertainment center

For the good of the cause.
Stationery store slogan

Emotions as a gift!
SPORTMASTER, a chain of sports equipment stores

Let's give everyone a treat!
OCHAKARIK, chain of eyeglasses and lenses stores

Where do you dress?
SNOW QUEEN, clothing store chain

October price revolution!
ARBAT-PRESTIGE, a chain of cosmetics and perfume salons. Seasonal promotion slogan, 2006

Whatever your stomach, body or mind requires,
– everything is provided to a person by GUM.
STATE DEPARTMENT STORE (GUM). Advertisement for Mayakovsky