Types of advertising brochures. Traditional and rare types of booklets

Main feature the brochure is the brevity of the advertising text contained in it.

These types of booklets can be easily ordered from any company that deals with advertising or printing. However, you can do it yourself using a typing program. Microsoft Office Word.

Now you will learn how to make a booklet in Word.

Launch Microsoft Office Word and a blank page will appear in front of you. Now we need to change its orientation. To do this, select the “Page Layout” menu item, and in it click on “Orientation” and set it to “landscape”. The sheet will turn to the side (become landscape).

Now you need to configure the settings for the top, bottom and side margins. Set these parameters one centimeter in width.

To do this, in the same tab of the “Page Layout” menu, click on the “Fields” item and click on it, a window with ready-made field templates will open. Select “Custom Fields” at the very bottom.

The field settings window will open, in which you set four parameters, one centimeter at a time, and click “Ok”. The figure below shows everything clearly.

In the same menu, click on the “Columns” item and divide the sheet into three columns.

The sheet will be divided into three parts, but you won’t see this right away until you start entering text. Don't forget that the booklet will need to be folded several times. For ease of folding the sheet, place markings in the form of lines between the columns of the document.

To do this, in the same menu item (“Page Layout”), click on the inscription “Columns” and select “Other Columns”.

In the window that opens, check the box next to “Separator” and click “Ok.”

After completing the steps, when filling out the column, you will see a vertical dividing line on the sheet.

Now fill the finished template with text and photos, then print it. Fold it and use it for advertising purposes.

How to make a booklet in Word using a template?

Open the "File" menu and select "New".

On the right you will see the “Create Document” menu that opens. Select "On my computer".

The “Templates” window opens. In it, go to the “Publications” menu item at the top, select the “Brochure” template and click “Ok”.

A new sheet will appear with ready-made markings and entered information.

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Now all you have to do is edit the content, changing the proposed text and photographs to your own version, and as a result you will have a finished booklet. Below are some examples.

As you can see, the booklet must be double-sided, so it is better to create these sheets separately from each other. If desired, the booklet can be given any background color.

To do this, select the “Drawing” menu item and click on the “Rectangle” button.

Using the mouse, expand the frame across the entire sheet, and the text will disappear, but don’t be alarmed, everything is fine.

You'll see your typed text and pictures again, but now the content will be surrounded by a border. After that, in the same menu, select the color of the desired fill.

Booklet in Word 2013

Making a booklet in Word 2013 is very easy, there are several ways. Let's start with the most common one.

Each Word document is displayed in the program with a ruler located on the left side. Left-click on the ruler and the page parameters window will open. Go to the “Fields” tab and set the parameters you need.

Select the “Brochure” page view, and the document will automatically become landscape orientation. Here you can set how many pages there will be in the booklet and the width of the document fields. After that, click “Ok” and fill out the sheet with information.

Variants of booklets can be made a large number of, it all depends on your imagination, but we will describe one of the methods.

To create the first page of a booklet, use a title page. To do this, go to the “Insert” menu item in top panel program management and select the “title page” item there.

A window will appear giving you options title pages for selection (in in this example we chose Whisp). If you do not like any of the proposed options, you can download other themes from the official website of the program Office.com.

To change the background color of the sheet, use the "Design" menu and select "Page Color" from it. A color palette will appear in which you choose the color that suits you best and see what happens.

Write text in those sheet fields that are active. You can experiment with text placement, font type and size.

Now you can design the next pages of the document. In this example, the text area is decorated with interesting text fields. To do this, click on the active “text field” window, which will open various options registration Select the Whisp option in the side panel, and the sheet will acquire the same design as on home page. If you click on the inner area of ​​the block, you can change the background color, font type, margin size, placement of text information, and so on.

To decorate the page, add photos using the “Tab” - “Pictures” menu. Choose desired image from your computer's hard drive and add it to the document. After that, when you click on the picture, the “Format” menu will open, with which you can process the picture - change its position, add effects, set borders, set styles, and so on. Try it, it's a very exciting activity.

Prepare all other sheets in the same way.

The second option is to use ready-made layouts already included in the program.

Click on the “File” tab and select “Create Booklet” from the drop-down menu. If there are few options, you can automatically look at other types of design that are on the official Word website directly from the program and download it.

Now all that's left to do is replace the text and images. All is ready!

Booklet- (from the French bouclette - ring) - a type of advertising brochure, a non-periodical sheet publication, usually multi-color, printed on one sheet on both sides of the sheet, folded in any way into two or more folds. Booklet printed on one sheet, which is then folded and can be read without cutting.

The booklet is an image or informational printed advertisement, made on good paper, multi-colored, with drawings and photographs. A booklet can inform about a company or some product or service. Typically, booklets are printed in A4 format, but sometimes formats up to A1 are also folded into a booklet. When folding (folding), it is important that the location of the text and illustrations is clearly perceived on the pages of the Booklet.

The task of booklets. Since the booklet is an information and advertising medium, its task is to briefly and informatively convey to the reader information about the company’s products or services. Advertising and information booklets can be dedicated to a brand, one or more types of products, or an event. Booklets, which are informational and advertising leaflets, based on their functionality, can be used for distribution to the client base, for distribution during contacts with clients, business partners or maybe information medium dissemination of information at public events. Most often, booklets are compact and inexpensive option corporate prospectus designed for a mass audience.

Types of booklets:

• single-fold booklet obtained by folding the printed sheet in half.
• double-fold booklet it turns out if you divide the sheet into three parts by folding, fold it first right side inside, then left side and, as it were, cover the folded booklet with this part
• booklet-house This is obtained by dividing the printed sheet into two parts and folding the left and right parts inward along the fold lines.
• accordion booklet it turns out if you divide the sheet into required quantity parts and fold the sheet sequentially, bending each subsequent fold in the direction opposite to the previous fold;
• classic booklet it turns out if you fold the printed sheet first in half, then turn the sheet 90 degrees in half again

Advantages of the booklet. Booklets are intended for distribution at exhibitions, fairs, presentations and other promotions. Advertising with brochures allows for wide coverage target audience. A booklet distributed by direct mailing to customers allows you to make a personal message more informative and colorful.

Making a booklet. Booklets are printed in small quantities using digital printing. Large runs of booklets are printed on high-tech offset machines. For production, continuous and selective UV, offset and high pressure varnishing, single and double-sided lamination are used.

A booklet is a type of printed product that is printed on an A3 or A4 sheet folded several times. The main characteristic is multiband. The popularity of booklets is explained by their main advantages: low cost and high information content; more structured text, which makes the advertising offer easier to perceive; compactness and solidity. The booklet does not leave a feeling of incompleteness, which may arise, for example, when reading a leaflet.

Types of booklets depending on content and design

• Informational. They contain basic information about a service or product, which is presented as concisely as possible, without overloading the consumer with unnecessary details. The purpose of such booklets is to maximize interest potential clients. When producing this type of advertising material, the use of photographs, tables, and graphs is encouraged.
• Image. Used to create a positive image of the company. Since such a booklet should emphasize the solidity and individuality of the company, original design solutions. Image booklets must necessarily contain information about the enterprise and its activities.
• For shares. Promotional events that offer real benefits to consumers (discounts, seasonal sales, company birthday, decoration discount cards), give companies a large influx of new customers. To notify about such events, as a rule, booklets are used detailing the terms of the promotions.
• For mailing. This type of advertising product comes by mail and is personal in nature - the communicator addresses each recipient individually.

Types of advertising brochures depending on the form

1. With one fold line - with one fold.
2. With two fold lines (two folds) - leaflet or eurobooklet.
3. Multi-page, consisting of several sheets that are fastened with hot glue, a paper clip or a spring - a brochure.
4. Non-standard forms booklets. For example, a Eurobooklet made on an elongated sheet, which is folded many times (in the form of an accordion).

The brochure is a valuable advertising tool that first peaked in popularity in the nineteenth century. This is a printing product that represents a sheet folded several times. Previously, guidebooks and theater programs were mainly printed on double-page spreads of such sheets. Nowadays, advertising on paper spreads is experiencing a real renaissance, so we consider all types of booklets, classic and only recently emerged, in detail.

Classical

Typically, a booklet is presented as an A4 sheet with two parallel folds (folds). The main informative and emotional message is placed on the first spread, more detailed information is presented on the remaining four, and the last, back margin may not be used at all.

According to their purpose, booklets are divided into:

• image;
• handouts.

Image types of advertising booklets are designed to represent a brand or company. Their design and manufacture require increased material investments and good qualifications of developers. These are expensive products produced in small quantities.

Handout booklets contain information about promotions or new products. With their help you need to inform as much as possible more people. The requirements for handouts are different: savings on the quality of paper and printing are acceptable, the level of design skill may not be the highest. The problem of maximum coverage of the target audience is solved.

The information load on the booklet should be insignificant: a minimum of words, only large font and contrasting, memorable images. Neglecting these principles will cause the consumer to quickly throw the advertisement into the trash without even looking.

How classics are transformed

Standard views booklets are familiar and conservative, this is their strong point. But advertisers and consumers are constantly drawn to new things. The requirements for the content of the booklet remain unchanged. Advertisers have been working on the form for a long time and intensively. The easiest way to modify the classics is to use other types of booklet folding:

• book;
• snail;
• gate;
• harmonic.

The sheet is folded in half (one fold), forming a “book”. Less common is the “snail” - it has three folds, all directed in one direction, and the sheet unwinds like a bandage. The “wicket” has two or three folds; the side openings reveal a wide internal field, like window sashes. The “accordion” can have from two to six folds, alternately directed in opposite directions. All of the listed types of booklets are easy to make. They can be seen, for example, in advertising for food delivery.

Second difficulty level

Less commonly used and more difficult to produce are booklets with perpendicular folding. The sheet is bent several times, and the folds are always laid in perpendicular directions. It is believed that unfolding such a booklet is not very convenient, but everything that is rarely used seems original.

Electronic booklets look even more original. They are viewed on the monitor screen and, if necessary, printed out on paper. Many programs have been invented to create virtual booklets, the most famous of which are “Photoshop” and “Publisher”. Many people use the democratic Word for this.

The most enchanting booklets in in electronic format are created by professionals using 3D graphics. In this case, the result of geometric design of three-dimensional images is displayed on the screen plane. The volumetric visualization obtained on a plane seems fantastic, so the funds invested in such advertising work with good returns.

Booklet as a gift

While not particularly common, 3D souvenir booklets are appearing more and more often. They should be viewed using the glasses provided with the product. The printing features and the “load” in the form of glasses make advertising expensive, so it is offered targeted, from hand to hand, at conferences or exhibition events.

At the highest evolutionary level are designer types of booklets. They are printed on good thick paper or thin cardboard. The quality of printing is excellent. From original size A4 developers usually leave.

The workpiece is cut in a special way, the direction of the folds is thought out so that the result is a unique advertising product that has traditional booklet only a distant resemblance.

It’s not easy to throw such a booklet into the basket - manufacturers do everything to make it feel like a gift.

Very often it is necessary to convey certain information to people, such as a guidebook or advertising. A booklet can present this in a very original, beautiful and convenient way. In it you can compactly place not only the necessary photographs, but also write important information about prices, services and give contacts. We will learn from the article what features and secrets there are when creating it.

A booklet is a type of printing, which is a small presentation of a type of product or service. It is a sheet that is folded in half, into three parts or four, etc.

Creating booklets is a very delicate matter, requiring the ability to create a pleasant layout that most effectively allows you to convey the necessary information to people. Before you start creating a design, you need to specify the following:

1. The purposefulness of the booklet.

2. How it will be distributed.

3. What group of people is it intended for?

4. What actions does it set the client up for.

Depending on the availability of information, booklets are divided into image, selling and informational.

The first type is aimed at creating a positive opinion in people about the company, distinguishing it from others and creating a desire to contact again. To do this, the printed publication must contain something really useful and interesting, otherwise it will be destroyed. For example, advice, experience, common mistakes and ways to fix them. That is, any information that helps citizens solve some of their problems using the contents of the booklet creates a positive effect.

The third type is an information booklet. This is a printout that can help a sales manager in his work, because it contains all the information about the company’s services.

Now let's find out the secrets correct production such a useful publication. The human mind is designed in such a way that it perceives much better and faster than text. Therefore, the presence of images in the booklet is mandatory. A person first sees the drawing, examines it and the inscription under it, and only if he needs all this does he get acquainted with the content of what is written. In order for information to be perceived correctly, the design should not be annoying, distracting from its main content, but at the same time original.

During the first five seconds that a person looks at the title, he determines whether he is interested in the content of the booklet. Therefore, the title should be concise and convey something useful: the benefits and prospects of the proposal. Information should be written in a language that everyone, even older people, can understand. If the purpose of the booklet is to sell, then the content should be brief.

It is imperative to provide contact information so that the consumer can easily contact the company of interest. Phone, address, website - all this can be posted.

You can create a layout using modern Adobe Photoshop When it is ready, further production of booklets is entrusted to the printing house.