Yandex Direct virtual business card. Disable phrases with low CTR. There are no mobile ads in the group. Will this group's ads be shown on mobile devices?

Virtual business card- a simple tool for increasing the effectiveness of advertising in Direct. It not only makes advertising stand out from competitors, but also significantly shortens the path potential buyer before contacting your company. According to our data, an ad with a virtual business card attracts on average up to 12% more visitors to the advertiser’s website.

Why a virtual business card is useful

After filling out the contact information, your ad will be automatically added to the search. additional elements that will help increase its click-through rate:

• link "Contact Information"- leads users to the contact page;
• metro or monorail station - for companies from Moscow, St. Petersburg and Kyiv;
• opening hours and telephone number of your company.

When displayed on networks, a link may be automatically added to the ad "Address and telephone", which leads to a virtual business card, or an address from a virtual business card.

Does not require additional costs

One of the main advantages of a virtual business card is that, for all its effectiveness, it does not require an increase in advertising costs - clicking on a business card is paid in the same way as one click on an ad.

Even if, while viewing the business card, the user also goes to your website, you will only pay for one click.

Stimulates calls from mobile users

Often, when people search for goods or services on a mobile device, they want to place an order here and now. With a business card, you can effectively handle this hot demand: the ad displays the phone number from the business card, and the user only needs to click on it to dial your number.

Offers more space for selling text The virtual business card has an additional text field where you can talk in more detail about the benefits of your offer, describe profitable terms delivery or add any other information that does not fit into the main text of the ad. Increases confidence When a person immediately sees the maximum useful information about the location and operating hours of the company, this has a positive effect on his trust in your organization. The user is more likely to click on the most informative ad indicating information about the company and, conversely, will be less trusting of an organization that has said little about itself.

How to add or edit a business card

You can fill out a business card for one ad on the ad creation or editing page (Address and phone number block).

You can create a single business card for all ads in a campaign on the campaign parameters editing page (Business Card block).

Designed for group management of business cards Wizard for filling out virtual business cards. With this tool you can:

• add the same business card to several ads - create a new one or select from existing ones in a campaign or account;
• edit the business card immediately in all advertisements in which it is added.

To go to the Business Card Wizard, on the advertising campaign page in the upper left corner, click the link Virtual business cards.

• Make sure your phone number and business hours are correct so potential clients can reach you during business hours.
• Check the location of the organization by manually setting a point on the map if you are in a non-trivial place (for example, a car service under a bridge or a kiosk in a park).
• Use an additional text field More details about the product/service to tell you more about the benefits of your offer.
• According to the Law “On Advertising”, in the case of remote sale of goods (if you do not have retail outlets sales) it is necessary to indicate in the advertisement the name of the organization, address, OGRN - for legal entities; last name, first name, patronymic, OGRNIP - for individual entrepreneurs. It is most convenient to put this information on a business card.

Subject create a business card website for free- this is a real bestseller! A huge number of novice webmasters are in search of such a freebie. In fact, everyone is more concerned general question: "how to create a website for free?" or " Where to download the site for free"But later it turns out that without a deep knowledge of programming, or without purchasing a paid CMS (content management system), without paid hosting, it is not possible to create, for example, a full-fledged online store. Therefore, after “rummaging around” in Yandex, wandering through the forums , an inexperienced user comes to the idea of ​​​​creating at least a “business card website" for free - as the simplest form among all types of sites. By the way, don’t get upset about the time - a business card website is often quite enough to implement many commercial and other ideas.

What capabilities does it have? website business card?

• A business card website can have the coolest design. It all depends on the ability of the web designer.
• A normal business card website can contain an unlimited number of pages with any necessary information. With headings, text, tables, lists, images, all sorts of bells and whistles, etc.
• A business card website may have a sufficient number of developed menus for navigating the site. Menus can be multi-level, beautifully sliding.
• You can even organize a simple online store on a business card website. Unfortunately, such a store will be difficult to manage if large quantity variety of goods. It will not have a shopping cart, but any product or service can be ordered by phone.

Let’s say that you, as a novice webmaster, don’t care about all the difficulties. But the lack of sufficient starting capital to order a paid site, and you want to create a free site. What to do?

What should you do to get the coveted, free website of your own?

Surely you have heard the wise saying many times:
"free cheese is in a mousetrap!"
Don't expect freebies from others.
As a rule, no stranger will give you their work.
Labor costs money.
But...!

You can create your own website!
On your own.

We will help you
with fast creation
free business card website!

(even if you have no knowledge of HTML and PHP)

How to create a free business card website on your own

Why go far for examples? For example, we created this one for free and without any management system in a few hours. Moreover, most of this time was spent on creating the design, and the site itself was produced and posted on the Internet in about 15 minutes.

Creating a business card website will take you
from 15 minutes of pure time!!!

Of course, record deadlines are declared here, and you will need a little more time. But if you follow our instructions, you will definitely cope with the task.

To meet approximately the specified deadlines, you will need to agree to our proposed website design (see image below) and already have installed program to upload files to the server (our instructions use the Dreamviewer program - an editor and at the same time an ftp file uploader).

By the way, if you know Photoshop or any other editor that can cut a picture to a given size, you can replace the picture in the site header in a few minutes and thus get your own personalized design.

So, here you could start creating, but finally decide: what if you are satisfied with a free website builder like Narod.ru or Yukoz.ru (ucoz.ru)?

Let us immediately express our opinion on this matter. Please know that these designers are far from the most good way realization of your desires. This is exactly the same notorious “cheese” that is “in the mousetrap”. Those who are looking for information on the topic " how to make a free business card website on Yandex", I’ll immediately disappoint: this service is no longer available on Yandex! Yandex sold the uCoz website builder. Well, for those who have not abandoned the desire to create a free website using the uCoz website builder, we address our article: Disadvantages of the free uCoz website builder. Read it - and come back to us on this page.

Now, you can calmly follow our explanations of how to make a website on your own. Without any special bells and whistles, of course, but your own, with your own hands. By the way, the site will have a spectacular smoothly opening and collapsing left menu(menu like “accordion”), so there will still be one “bells and whistles”.

In our example, your future site will look like this (the image is a link to the test site):

You can see and click on the final result of creation

Our instructions below explain how to modify the site to suit your needs: how to change the header image, text and color scheme template.

Attention!

• If you already have space on the server for your future business card website,
• if you have a website domain name,
• if you know how to send site folders and files from your computer to the server,
• if you have an html and php code editor and know how to use this editor, say, to create new website pages,
• if you are satisfied with the finished design of the site offered here,

In this case, you can ignore the following: preliminary preparation, and the steps below.

Unpack and place it on the server - and your site will be up and running in an instant! And it will look like .

If you do not have the appropriate knowledge, skills and technical means, then carefully follow our instructions, and you will succeed. Don't be intimidated by new terminology, words like domain name, server, hosting, "dreamviewer", etc. Everything is not as scary as it might seem.

Preliminary preparation:

Since in our case we will need hosting that allows PHP programming, we will probably need to pay a little money for such hosting. No matter how funny it may seem, to build a free website you will have to pay for both hosting and domain name registration for the site. (It is best to purchase a 1st level domain name. Such a name will not look like three segments separated by dots: " site_domain_name. people ru", and in two segments: " site_domain_name. ru").

In the depths of the Internet you can also find free PHP hosting, but here we return you to the popular saying: “free cheese is only in...”. In this case, you will most likely have to face a lot of inconveniences and limitations, similar to those we cited in the article “Disadvantages of the uCoz website builder.”

Good hosting Nowadays it is inexpensive - only 1500-3000 rubles per YEAR (one “Bigtasty” per month).
Domain name costs about 500 rubles per YEAR (on other hosting, the first year is free).
If you look hard enough, you can find it cheaper.

In total, you will spend about 2000-3000 rubles in the first year.

To rent space on a server and purchase a domain name, just call one of the hosting companies, which you can simply find in Yandex.Search by making the request “hosting”. All necessary actions Your hosting manager will advise you. You can place an order remotely by providing your passport details by email and paying a receipt, say, at Sberbank.

You will be pleased to own a unique website domain name



The advantages of paid hosting and your own website domain name are as follows:

1. Having your own first-level domain name is prestigious and respectable (unlike a second-level domain name, which is provided when creating a website using a free service).
2. Having a first-level domain name is necessary to achieve a certain level of trust from your potential partners or clients. (Well, how can a business trust a partner who doesn’t have enough money for a simple and cheap hosting rental?)
3. Availability of the PHP programming language, which is needed to build a more or less good website.
4. Speed ​​(the site will not slow down, as on free hosting (as a rule)).
5. Independence (for example: you can always move to another hosting with your website without consequences; without problems for you, your visitors and search engines).
6. Absence of other people's advertising on your site (you are the owner; no one can force anything on you).
7. Complete freedom of action (you can develop your site at your discretion in any direction, up to a site of high complexity).
8. It will be much easier to “promote” your site in Yandex and Google.

If you find it difficult to choose a hoster yourself, order hosting and a domain name from them, contact us. We will help you do this at no additional cost to you.

It will be easier if you install such a wonderful FTP client and editor on your computer as Adobe Dreamweaver (in Russian: "Adobe Dreamviewer").

An FTP client is a program that is capable (via the FTP protocol (don’t be alarmed by this word)) to upload files and folders to the server and vice versa - download them from there to your Personal Computer. Adobe Dreamweaver is not only an FTP client, but also an excellent website code editor.



Dreamweaver will allow you in the future to conveniently layout (edit) your articles and website pages directly on your computer and send them to the server.

If you can’t find Dreamweaver online, install some free html code editor with a file manager for sharing with the server, for example, RJ TextEd



Their operating principle is quite simple. In Dreamviewer, for example, you can create, edit and send any files to the server (to the hosting space you rent).

There are two large synchronized windows for editing files. In one you can edit as simply as in MS Word: write text, divide it into paragraphs, change the font, color, etc., insert images, tables, lists - all these corrections are immediately displayed in the synchronized code with it in the second window.Advanced users can make corrections directly to the code in the second window - the result will immediately be displayed in the first window.

A separate window displays a tree of folders and files. You select the desired file with the mouse, click on the blue arrow - the file is sent to the server. You click on the green arrow - the files come from the server to your computer.

But if you don’t want to deal with this for now, then you will have access to the file manager through your personal service on the hosting. Or install some simple free ftp client on your computer, for example, WinSCP ()

• If you want your website to have a cool design, then you have three options: draw it yourself, order it from a specialist, or use our ready-made template.

So, we come to the main point of our article, step-by-step instructions:

Create a business card website for free (step by step instructions)

Let's say your name is Ivanov Alexander, and you decided to make a business card website on a science fiction theme, as in our example.

Let’s assume that you have followed all our recommendations: you paid for hosting (renting space on a server for your website), received all access and passwords to it, installed Adobe Dreamweaver and decided to build the website yourself using our template.

Then let's start!

step
1

The first step of our instructions clearly demonstrates the steps to initiate a new site in the Adobe Dreamweaver environment. (Reminder: Adobe Dreamweaver is a code editor and FTP client rolled into one). An FTP connection is established with the remote server. (FTP is a communication protocol. FTP communication allows you to exchange folders and site files between the server and your computer in just one click). Communication is configured on the computer side and on the remote server side.

Date of publication: 01/10/2018

Virtual business card Yandex Direct - how to make a business card in Yandex

– this is one of the additional settings in the Yandex Direct advertising campaign. It provides additional information about the advertiser’s company. May consist of indicating the advertiser's address, contact phone number, work schedule, brief description the essence of the activity.

If Yandex Direct virtual business card is specified in the advertisement, then the user, upon seeing the advertisement, will immediately see where the company is located and what the work schedule is. And the most important thing is that the user will immediately see the contact phone number. And it can even contact the advertiser without going to the site.

This is especially convenient for those who searches via smartphone. Since the phone number becomes clickable, allowing you to call the company, thereby reducing the number of actions before receiving the desired answer to the user’s question that he asked in the Yandex search engine. With the development of advertising technologies, everything is simplified and unnecessary barriers between the seller and the buyer are removed. This is exactly the solution setting up a Yandex Direct virtual business card. And with the development of smartphones and their ever-increasing share of use for accessing the Internet, a completed Yandex Direct virtual business card is becoming an increasingly important setting in an advertising campaign.

If others additional settings, such as or clarifications for example, are more needed for demonstration to the Yandex Direct system itself High Quality advertising and are little actually used by Internet users, then Yandex Direct virtual business card unlike them it is really useful potential client. If the location of the company is important when choosing, then this is immediately obvious from the business card. If you don’t have the time or desire to delve into websites, you can call immediately if your business card is filled out. If the decision is based on whether the company is operating at the time search is underway, then again the business card will help the user.

All in all, Yandex Direct virtual business card greatly simplifies the user's access to information. And for an advertiser, providing this information takes more than 5-10 minutes. Set up a virtual business card it can be uniform for all advertisements; this can be done either through the Yandex Direct interface, or through an Excel file, or through Commander, whichever is more convenient for you.

Can be significantly increased by using one of additional features systems - a virtual business card.

At the bottom of the ad, immediately after the quick link to the site, you can add a clickable link to a business card in the form of the advertiser’s contact information.

The virtual business card itself is a page with brief information about the company, all contact details, information about opening hours, and a fragment of a Yandex map indicating its location.

It is especially useful to create an electronic business card for those companies whose sales or services are tied to a specific location, so their address and physical location are very important for clients.

Benefits of a virtual business card

The click-through rate of ads supplemented with a business card is 12% higher than ads without this option. It makes the advertisement more noticeable and makes it stand out from a number of similar advertisements. Creating a virtual business card in Yandex Direct is beneficial for a number of reasons:

How to create a virtual business card

To add a business card to one ad, you need to use the Address and phone block on the ad creation (editing) page. The business card form contains the following fields:

• Country city- this data can be selected from the drop-down list. (Sometimes information for geotargeting is mistakenly entered into this field. It is necessary to indicate the location of the company, and not the territory that should be covered by advertising);
• telephone(Yandex sets the country and city code automatically), if necessary - the additional code of the department or employee;
• company name or full name of individual entrepreneur, instead of the legal name, you can indicate the brand name;
  contact person (if there are several employees in the sales department, filling out this field is not necessary);
• operating mode. This field must be filled out correctly, otherwise the ad may not pass moderation. Business hours should be stated when someone will actually answer the phone. This item has a + icon to add additional information about the working hours, for example, Saturday-Sunday - short day.
• In field Address You can specify information up to the office number.
• After introduction street names and house numbers(if there is a body) Yandex automatically determines the location of the object on the map, but the system sometimes makes mistakes. Therefore, in the Position on the map item there is a link to “set manually”. By clicking on it, you can check the correct location of the mark and, if necessary, move it manually to the right place.
• Address Email;
• Addresses of various messengers(Skype, ICQ and others).
• Field Details about the product/service- this is the ability to publish additional text on a business card.
• The last field OGRN(for individual entrepreneurs - OGRNIP) is not mandatory to fill out, but if available registration number It is advisable to indicate it, this increases confidence in the advertiser. It is especially important to have OGRN on your business card if your the target audience - legal entities. According to the advertising law, it must also be indicated to those involved in distance selling.

How to add a business card to all advertisements

You can create different business cards for different advertisements. But usually there is a need to add the same business card to all ads related to the same campaign. Through Yandex Commander you can easily and quickly, in just 3 minutes, set up a business card for a campaign.
First, the business card is filled out for one ad. Then you can go to the advertising campaign page and use the Virtual Business Cards link to open the Filling Wizard.

Here you need to select all ad groups, all ads in each group, select a business card and use the Assign to selected ads command. The wizard also allows you to edit business cards in all ads at once.

There is an even simpler one convenient way adding a ready-made business card to all campaign ads. Select the ad for which the business card was created, right-click in Direct Commander to display a context menu and select items in it Business card --> Add a business card in all advertisements. All ads displayed on the tab will be supplemented with a business card; all that remains is to send the updated campaign to the server.

The procedure for copying a business card takes only 3 minutes!

I already wrote in my articles. The function of creating virtual business cards is now available in Yandex Direct. But the Yandex virtual business card has a slightly different purpose than, for example or other similar business cards.

Why do you need a Yandex virtual business card?

Who needs a Yandex virtual business card

If the advertiser does not have a website, then the user also needs to go somewhere to get contact information. First of all, it is for such cases that a Yandex virtual business card is provided, where the advertiser can indicate the necessary information: address, opening hours, phone number. When you indicate the office address on a virtual business card, the location of the office will be indicated on the map, which you will agree is very convenient for users.

2. If the advertiser already has a website, then it is also beneficial for him to use a Yandex virtual business card. The user does not always want to go to the site and study the information in detail. In many cases, the user only needs brief information about the services provided. This is exactly the information that the Yandex virtual business card provides.

If the visitor wants to get more information, then he will go to the site. In this case, there is no additional charge per click. Another advantage of the Yandex virtual business card is that the advertiser in this case can place more information, because the number of advertising signs is very limited.

The Yandex virtual business card is also very convenient in that it does not need to be created for each advertising company. It is enough to create a Yandex virtual business card once and link it to all advertisements.

How to create a Yandex virtual business card

In the window that opens, click the large button on the right “Advertise”.

In the process of creating an ad, where the line “Address and phone number” is, you must select “IS” (by default it is set to “NO”).

Then the fields for filling out the Yandex virtual business card will open.

You only need to create a Yandex virtual business card once and it will serve you in every advertising campaign.